How to market to women

Here is an ever growing list that I have started on how to market to women. We will keep updating it with your comments and suggestions.

  1. Treat women as equals.
  2. Don’t show women as dumb blondes or dumb anything.
  3. Don’t show men as doofus dads either. It gives men social validity at being bad at domestic work and parenting. We can have two smart, caring parents.
  4. Show people of color, ethnicity, sexual orientation, gender identity, all body types,various people of abilities, and other intersectionalities.
  5. Fat women are not for your humor
  6. Show older women
  7. Support female athletes & female sports
  8. Ask yourself – does it pass the Bechdel test
  9. Support minorities
  10. Be aware of your privilege

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