Recent Posts

Gender Research

Here is a great research by our faculty on gender status bias. Abstract: Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We […]

Women’s History Month

To celebrate Women’s History Month in Marketing we are featuring research about Gender in Marketing on our website – all this month. Here is the first one: Gender as a Critical Perspective in Marketing Practice written by Susan Dobscha and Gry Hongsmark-Knudsen in the Oxford Handbook on Consumption. Edited by Frederick F. Wherry and Ian […]

One Gender Scholar’s Response to the Gillette Ad Controversy

Susan Dobscha, Ph.D. Professor of Marketing, Bentley University The Gillette ad released this week quickly turned into a gender flashpoint, drawing praise from marketing scholars and ire from news reporters, pundits, and Twitter trolls. It even prompted the Guardian to create four parody ads for products like the FitBit monitor that alerts men when they […]

Updated Program

14th ACR Gender,  Marketing and Consumer Behavior Conference Schedule* October 9-11, 2018 Dallas, TX at the Hilton Anatole   Tuesday, October 9 Informal gathering at off-site restaurant. Information to follow.   Wednesday, October 10 Time Activity Details 7:30am-11:00am Registration Opens 9:00am-9:30am Welcome and Opening Remarks Catherine Coleman, TCU Susan Dobscha, Bentley University Linda Tuncay Zayer, […]