Research on Gender

Research on sexism, misogyny, fat-shaming in advertising

Alessandri, S. W. (2015). Raised by Mad Men: The Son of a Real Life Advertising Mad Man (and Mad Woman) Reveals Who These People Really Were-and How They Raised Us All. Journal of Advertising Education19(1), 48.

Arnberg, K., & Svanlund, J. (2017). Mad women: gendered divisions in the Swedish advertising industry, 1930–2012. Business History59(2), 268-291.

Boddewyn, Jean J. (1991). “Controlling Sex and Decency in Advertising Around the World,” Journal Of Advertising, 20(4): 25-35.

Boulton, C. (2016). Black identities inside advertising: Race inequality, code switching, and stereotype threat. Howard Journal of Communications27(2), 130-144.

Brooke, Collin G. (2003), ”Sex(haustion) Sells: Marketing in a Saturated Mediascape,” In Sex in advertising: Perspectives on the Erotic Appeal, Tom Reichert and Jacqueline Lambiase, (eds.), Mahwah, NJ: Lawrence Erlbaum Associates Inc.Bronstein, C., & Lambiase, J. (2018). “Mythologized for Its Misogyny”: Fighting Gender Discrimination in the Advertising Industry. Feminist Media Histories4(4), 185-198.

Chananie, R. A. (2005). Psychopharmaceutical advertising strategies: Empowerment in a pill?. Sociological Spectrum25(5), 487-518.

Davis, J. F. (2016). Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN. Routledge.

Ember, Sydney. (2016). “For Women in Advertising, it’s still a ‘Mad Men’ world,” The New York Times, Available at: https://www.nytimes.com/2016/05/02/ business/media/for-women-in-advertising-its-still-a-mad-men-world.html

Fawcett, Erienne. “Fashioning Fat: Inside Plus-Size Modeling, by Amanda M. Czerniawski: New York, NY, New York University Press, 2015.” (2016): 74-76.

Gavey, Nicola. (2012). “Beyond “Empowerment”? Sexuality in a Sexist World,” Sex Roles, 66(11): 718-24.

Gill, Rosalind. (2008). ”Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising,” Feminism & Psychology, 18(1): 35-60.

Groven, K. S., & Braithwaite, J. (2016). Happily-ever-after: Personal narratives in weight-loss surgery advertising. Health care for women international37(11), 1221-1238.

Hanan, Ali. (2016). “Five facts that show how the advertising industry fails women,” The Guardian, Available at: https://www.theguardian.com/women- in-leadership/2016/feb/03/how-advertising-industry-fails-women

Kim, J. (2017). # iamafeminist as the “mother tag”: feminist identification and activism against misogyny on Twitter in South Korea. Feminist media studies17(5), 804-820.

LaTour, Michael S. & Henthorne, Tony L. (1994). “Ethical judgements of sexual appeals in print advertising,” Journal of Advertising, 23(3): 81-91.

Lysonski, Steve & Pollay, Richard W. (1990). “Advertising sexism is forgiven but not forgotten: Historical, cross-cultural and individual differences in criticism and purchase boycott intentions,” International Journal of Advertising, 9(4): 317-29.

Mallia, K. L., & Windels, K. (2018). Female Representation among Advertising’s Creative Elite: A Content Analysis of the Communication Arts Advertising Annual. Advertising & Society Quarterly18(4).

Miller, Michele (2005). “Sexism in advertising and marketing to women,” International Journal of Advertising, 24(1): 113-15.

Mishra, S. (2017). From self-control to self-improvement: Evolving messages and persuasion techniques in weight loss advertising (1930–1990). Visual Communication16(4), 467-494.

Mulderrig, J. (2016). Fat-shaming: Change4Life’s anti-obesity ‘nudge’campaign glosses over social inequalities. Democratic Audit UK.

Ourahmoune, N. (2017). Embodied transformations and food restrictions: The case of medicalized obesity. Journal of Business Research75, 192-201.

Pechmann, C., & Catlin, J. R. (2016). The effects of advertising and other marketing communications on health-related consumer behaviors. Current Opinion in Psychology10, 44-49.

Pounders, K. (2018). Are Portrayals of Female Beauty In Advertising Finally Changing?. Journal of Advertising Research58(2), 133-137.

Pounders, K., Rice, D. H., & Mabry‐Flynn, A. (2017). Understanding How Goal‐striving, Goal Orientation, and Shame Influence Self‐perceptions after Exposure to Models in Advertising. Psychology & Marketing34(5), 538-555.

Scott, Linda (2005). Fresh lipstick: Redressing fashion and feminism. New York, NY: Palgrave.

Stark, C. A. (2019). Gaslighting, Misogyny, and Psychological Oppression. The Monist102(2), 221-235.

Tehseem, Tazanfal & Riaz, Iqra. (2015). “Exploring the Sexual Portrayal of Women in Media Adverts: A feministic perspective,” International Journal of Advanced Information in Arts Science & Management, 3(3): 11-28

Tuncay Zayer, L., & Coleman, C. A. (2015). Advertising professionals’ perceptions of the impact of gender portrayals on men and women: A question of ethics?. Journal of Advertising44(3), 1-12.

Warlaumont, Hazel G. (1993). “Visual Grammars of Gender: The Gaze and Psychoanalytic Theory in Advertisements,” Journal of Communication Inquiry, 17(1): 25-40.

Worthington, N. (2016). Marketing, media, and misogyny: interactive advertising critique in a Huffington Post forum. Feminist media studies16(3), 398-412.

Zayer, L.T. and C.A. Coleman (2015), “Advertising Professionals Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?” Journal of Advertising, 44 (3), 1-12.

Zimmerman, Amanda, and John Dahlberg. (2008). “The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective,” Journal of Advertising Research, 48(1): 71-9.