Peloton, Gender in Advertising, and How to Advertise to Women the Right Way

The Peloton ad has been generating quite a buzz for the company and for all the wrong reasons. The backlash on Twitter and other social media has been intense and swift. The company lost over $1.5 billion in value as shares took a nosedive. https://www.youtube.com/watch?v=ijof8uw4OHs Gender scholars have been working on this topic for a … Continue reading Peloton, Gender in Advertising, and How to Advertise to Women the Right Way

One Gender Scholar’s Response to the Gillette Ad Controversy by Dr. Susan Dobscha

Susan Dobscha, Ph.D., Professor of Marketing at Bentley University, shares her expert perspective on the headline-making Gillette advertisement. One Gender Scholar’s Response to the Gillette Ad Controversy The Gillette ad released this week quickly turned into a gender flashpoint, drawing praise from marketing scholars and ire from news reporters, pundits, and Twitter trolls. It even … Continue reading One Gender Scholar’s Response to the Gillette Ad Controversy by Dr. Susan Dobscha