Andy Prothero

Professor, School of Business

University College Dublin

Catherine Coleman

Associate Professor, Bob Schieffer College of Communication

Texas Christian University

Cele Otnes

Anthony J. Petullo Professor of Business Administration and Head of the Department of Business Administration

Gies College of Business, University of Illinois at Urbana-Champaign

Cele Otnes is the Anthony J. Petullo Professor of Business Administration and Head of the Department of Business Administration at the Gies College of Business, University of Illinois at Urbana-Champaign. She is also an Adjunct Professor at the Norwegian School of Economics. She holds a Ph.D. from the University of Tennessee, an M.A. from the University of Texas at Austin and a B.A. from Louisiana State University. Her main area of research interest is in understanding consumers’ and practitioners’ strategic uses of rituals. She has co-authored two books (Royal Fever: The British Monarchy in Consumer Culture with Pauline Maclaran and Cinderella Dreams: The Allure of the Lavish Wedding with Elizabeth H. Pleck), both published by the University of California Press, and numerous articles in journals focusing on consumer research, marketing, and related disciplines.

Diane Martin

Professor, School of Economics, Finance and Marketing

RMIT University

Diane M. Martin is a Professor of Marketing at RMIT University, Melbourne, Australia. Her doctoral dissertation, Women, Work, and Humor: Negotiating Paradoxes of Organizational Life, was honored with the prestigious International Communication Association W. Charles Redding Outstanding Dissertation Award. Prior to joining RMIT, she served as an Associate Professor at both Aalto University and the University of Portland, and as visiting professor at the University of Gothenburg. She is a Senior Fellow of the American Leadership Forum. Her research employs ethnographic methods in relationships between consumers, communities and culture. She is also researching marketing as a source of solution to the problem of sustainability. Her scholarship is published in numerous journals in marketing and communication, including Consumption, Markets and Culture, the Journal of Business Ethics, the Journal of Macromarketing, the Journal of Applied Communication Research, and the Journal of Consumer Research. Diane is an Associate Editor for the journal Consumption, Markets and Culture and co-author of the book Sustainable Marketing.

Elizabeth Mamali

Lecturer, School of Management

Bath University

Güliz Ger

Professor, Faculty of Business Administration

Bilkent University

Helen Woodruffe-Burton

Professor, School of Business

Edge Hill University

Jacob Ostberg

Professor, Department of Marketing

Stockholm University

Jan Brace-Govan (Emeritus)

Associate Professor, Department of Marketing

Monash University

Janet Borgerson

Janet Borgerson studied philosophy, economics, and writing at the University of Michigan, Ann Arbor, and earned a Ph.D. in Philosophy from University of Wisconsin, Madison. She completed postdoctoral work in philosophy, gender, and religious studies at Brown University. She has held tenured Associate Professorships at Stockholm University School of Business, where she earned a Docent degree in Business Administration, and University of Exeter Business School, where she earned an MA in Islamic Studies. Visiting positions include Walailak University, Thailand; Shanghai Institute for Foreign Trade; and the Centre on Digital Enterprise, University of Auckland, New Zealand. She is co-author of Designed for Hi-Fi Living: The Vinyl LP in Midcentury America (MIT 2017); From Chinese Brand Culture to Global Brands (Palgrave Macmillan 2013); and author of Caring and Power in Female Leadership: A Philosophical Approach (Cambridge Scholars 2018). Her research appears in a range of academic journals, including Body and Society; Advances in Consumer Research; Business and Society Review; and Philosophy Today. She is a Fellow of the Institute of Brands and Brand Relationships, a Board Member of the Race in the Marketplace Forum, and a former Trustee of the George Eastman Museum in Rochester, NY.

Kate Pounders

Assistant Professor, School of Advertising and Public Relations

University of Texas, Austin

Dr. Pounders is a consumer psychologist who investigates emotions, goals, and the self in persuasion and information processing. She received her Ph.D. in Marketing from Louisiana State University. She examines message strategies, specifically, emotional appeals, goal framing, and self-construal, typically in the context of social marketing, health, and wellness. She also examines identity through the lens of women’s health and wellness issues. Relatedly, another area of interest is the intersection of gender and media and resultant unintended consequences.

Dr. Pounders has published works in the Journal of Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, Psychology & Marketing, Journal of Health Psychology, Journal of Current Issues in Advertising, and the Journal of Medical Internet Research. She regularly teaches ADV/PR Advertising Ethics and Law, along with ADV 319 Psychology of Advertising, and ADV/PR 373 Integrated Communication Campaigns.

Katherine C. Sredl

Clinical Professor, Department of Marketing

Loyola University Chicago, Quinlan School of Business

The big question I ask in my research is: how do consumers influence or are influenced by major socio-economic change, from globalization to socially mediated lives?Born in Lisbon with Croatian heritage, and growing up in Kentucky during the Cold War, I use transnational approaches to highlight questions of sociological situatedness in my research. I publish in academic journals at the intersection of consumer behavior, advertising, and sociology, such as Journal of Macromarketing and Consumption Markets & Culture. As a Professor, I help students find their inner unicorn: what’s unique about them, and how to offer it to the world. Clinical Professor, Department of Marketing, Quinlan School of Business, Loyola University Chicago; Visiting Professor, Faculty of Business and Economics, University of Zagreb; Ph.D., University of Illinois at Urbana-Champaign.

Laurel Steinfield

Assistant Professor, Department of Marketing

Bentley University

Laurel Steinfield (DPhil, University of Oxford) is an Assistant Professor of Marketing at Bentley University. Her research focuses on social stratifications, including gender, racial, and global North-South hierarchies. As a sociologist, transformative consumer researcher and marketing professor, she studies how social stratifications interact with marketplace dynamics and how resulting injustices may be transformed. She has published in numerous journals including the Journal of Product Innovation Management, the Journal of Business ResearchConsumption, Markets & Culture, the Journal of Public Policy and Marketing, as well as in various edited books. She is on the advisory board of GENMAC (Gender and Marketing) and Transformative Consumer Research, and works with organizations in the public and private sector in their empowerment endeavors.

Lauren Gurrieri

Senior Lecturer, School of Economics, Finance and Marketing

RMIT University

Linda Tuncay Zayer

Associate Professor, Department of Marketing

Loyola University, Chicago

Linda Tuncay Zayer (Ph.D., University of Illinois at Urbana-Champaign) is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago. Her research interests include gender, advertising and health care, particularly from a transformative consumer research perspective. She has published in numerous top journals in her field including Journal of Consumer ResearchJournal of RetailingJournal of Advertising, among others and is the co-editor of the book, Gender, Culture and Consumer Behavior (Routledge).  She also currently serves on the UN’s Principles of Responsible Management Education working group on gender equality.

Lisa Peñaloza

Professor, Department of Business

Kedge Business School

Lisa Peñaloza is Professor of Marketing, Kedge Business School, Bordeaux, France. Her ethnographic research explores gender phenomena as experienced and re/produced in consumption and market activity, with attention to identity, collective social formations, both organizational and community, and the complex negotiations of cultural and economic value. Her work may be found in academic publications and in the films, Generaciones: Cultural Identity, Memory and the Market, and Inside the Mainstream: Credit and Debt in the White U.S. Middle class.

Lorna Stevens

Senior Lecturer, School of Management

Bath University

Link to Research Gate.

Link to Google Scholar

Pauline MacLaren

Professor, School of Management

Royal Holloway University

Rika Houston

Professor of Marketing

Faculty Director of Community Engagement

California State University, Los Angeles

Simpson Towers ST-913, 5151 State University Drive, Los Angeles, California 90032-8127

Rika Houston is a Professor of Marketing in the College of Business and Economics at California State University, Los Angeles (Cal State L.A.). She also serves as the Faculty Director of Community Engagement for Cal State LA. In 2010, she received Cal State LA’s Distinguished Woman Award for her service to students and the campus community. She serves on the Advisory Boards for Consumption, Markets, and Culture and GENMAC (Gender in Marketing and Consumer Behavior). She also serves on the Editorial Review Board for the Journal of Marketing Education and the Board of Directors for the Marketing Educators Association. Prior to joining Cal State L.A., Dr. Houston worked as a corporate manager in the telecommunications and health care industries. And, for decades, she has been a social justice activist working on women’s health, gender equity, and sustainability in low-income communities. She can be reached by email at:

Robert Harrison

Associate Professor, Department of Marketing

Western Michigan University

Shelagh Ferguson

Senior Lecturer, Department of Marketing

University of Otago

Shona Rowe

Professor, School of Business

Liverpool John Moores University

Susan Dobscha is a Professor of Marketing at Bentley University, Waltham, MA USA. She has published articles in Harvard Business Review, Journal of Public Policy and Marketing, Journal of Business Ethics, and Journal of Retailing. Her research interests include gender impacts on market and consumer practices, feminist theory and methodology, the role of death on the marketplace and consumer behavior, and how to train undergraduate marketing students to be more ethical decision makers. She is the editor of two books, one volume about death in a consumer culture and the other about gender and marketing.

Wendy Hein

Lecturer, Department of Management

Birkbeck University of London