The GENMAC Conference is a biennial event committed to supporting and showcasing interdisciplinary academic research at the intersection of gender, markets, and consumers.
2024 – EDINBURGH
Deadline to SUBMIT: JAn. 22, 2024
16th GENMAC Conference
Theme: “QUEER(Y)ING CONSUMPTION – Disorienting dualities & hierarchies of power”
Co-Chairs: Victoria Rodner, Stephanie O’Donohoe & Sophie Duncan-Shepherd
Call for Papers
2022 – Stockholm
15th GENMAC Conference
Theme: “REMAKING GENDER, REWRITING RIGHTS: (re)drawing links between gender, politics, marketing and consumer culture”
Co-Chairs: Susanna Molander, Riikka Murto and Jacob Östberg
Conference Information
2018 – DALLAS
14th Conference on Gender, Marketing, and Consumer Behavior
Theme: “#NEVERTHELESSPERSIST: (Re)Energizing Gender Research in Marketing and Consumer Behavior”
Co-Chairs: Catherine Coleman, Susan Dobscha, and Linda Tuncay Zayer
2016 – PARIS
13th Conference on Gender, Marketing, and Consumer Behavior
Theme: “Genders After Gender: Fragmentation, Intersectionality, and Stereotyping“
Co-Chairs: Élisabeth Tissier-Desbordes and Luca M. Visconti
2014 – Helsinki
12th Conference on Gender, Marketing, and Consumer Behavior
Theme: “Theorizing Gender and Gendering Theory in Marketing and Consumer Research—Thinking Back, Looking Forward”
Co-Chairs: Johanna Moisander and Ilona Mikkonen
Call for Papers
2012 – Queenstown
11th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Carolyn Costley and Lorraine Friend
2010 – Ambleside
10th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Helen Woodruffe-Burton and Lisa Peñaloza
Conference Proceedings
2008 – BOSTON
9th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Shona Bettany, Susan Dobscha, Lisa O’Malley and Andrea Prothero
2006 – Edinburgh
8th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Lorna Stevens and Janet Borgerson
Conference Proceedings
2004 – Madison
7th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Linda Scott and Craig Thompson
Conference Proceedings
2002 – Dublin
6th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Pauline Maclaran and Elisabeth Tissier-Desbordes
Conference Proceedings
2000 – Chicago
5th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Jonathan Schroeder and Cele Otnes
Conference Proceedings
1998 – San Francisco
4th Conference on Gender, Marketing, and Consumer Behavior
Chair: Eileen Fischer
Conference Proceedings
1996 – Salt Lake City
3rd Conference on Gender, Marketing, and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings
1994 – Salt Lake CITY
2nd Conference on Gender and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings
1991 – Salt Lake CITY
1st Conference on Gender and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings
The GENMAC Conference is only made possible by this community. Thank you to all of the participants, authors, organizers, and sponsors who have made this event an ongoing success.
GENMAC