The GENMAC Conference is a biennial event committed to supporting and showcasing interdisciplinary academic research at the intersection of gender, markets, and consumers.

The 2020 GENMAC Conference was cancelled due to COVID-19.

2020 – Stockholm

15th Conference on Gender, Marketing, and Consumer Behavior
Theme: “Remaking Gender, Rewriting Rights: (Re)drawing Links between Gender, Politics, Marketing and Consumer Culture”
Co-Chairs: Maíra Magalhães Lopes, Susanna Molander & Jacob Östberg
Call for Papers


2018 – DALLAS

14th Conference on Gender, Marketing, and Consumer Behavior
Theme: “#NEVERTHELESSPERSIST: (Re)Energizing Gender Research in Marketing and Consumer Behavior”
Co-Chairs: Catherine Coleman, Susan Dobscha, and Linda Tuncay Zayer


2016 – PARIS

13th Conference on Gender, Marketing, and Consumer Behavior
Theme:Genders After Gender: Fragmentation, Intersectionality, and Stereotyping
Co-Chairs: Élisabeth Tissier-Desbordes and Luca M. Visconti


2014 – Helsinki

12th Conference on Gender, Marketing, and Consumer Behavior
Theme: “Theorizing Gender and Gendering Theory in Marketing and Consumer Research—Thinking Back, Looking Forward”
Co-Chairs: Johanna Moisander and Ilona Mikkonen
Call for Papers


2012 – Queenstown

11th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Carolyn Costley and Lorraine Friend


2010 – Ambleside

10th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Jacob Östberg and Diego Rinallo


2008 – BOSTON

9th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Shona Bettany, Susan Dobscha, Lisa O’Malley and Andrea Prothero


2006 – Edinburgh

8th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Lorna Stevens and Janet Borgerson
Conference Proceedings


2004 – Madison

7th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Linda Scott and Craig Thompson
Conference Proceedings


2002 – Dublin

6th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Pauline Maclaran and Elisabeth Tissier-Desbordes
Conference Proceedings


2000 – Chicago

5th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Jonathan Schroeder and Cele Otnes
Conference Proceedings


1998 – San Francisco

4th Conference on Gender, Marketing, and Consumer Behavior
Chair: Eileen Fischer
Conference Proceedings


1996 – Salt Lake City

3rd Conference on Gender, Marketing, and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings


1994 – Salt Lake CITY

2nd Conference on Gender and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings


1991 – Salt Lake CITY

1st Conference on Gender and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings


The GENMAC Conference is only made possible by this community. Thank you to all of the participants, authors, organizers, and sponsors who have made this event an ongoing success.

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