Past Conferences

The GENMAC Conference is a biennial event committed to supporting and showcasing interdisciplinary academic research at the intersection of gender, markets, and consumers.

2022 – Stockholm

15th Conference on Gender, Marketing, and Consumer Behavior
Theme: “REMAKING GENDER, REWRITING RIGHTS: (re)drawing links between gender, politics, marketing and consumer culture”
Co-Chairs: Susanna Molander, Riikka Murto and Jacob Östberg
Call for Papers

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2018 – DALLAS

14th Conference on Gender, Marketing, and Consumer Behavior
Theme: “#NEVERTHELESSPERSIST: (Re)Energizing Gender Research in Marketing and Consumer Behavior”
Co-Chairs: Catherine Coleman, Susan Dobscha, and Linda Tuncay Zayer

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2016 – PARIS

13th Conference on Gender, Marketing, and Consumer Behavior
Theme: “Genders After Gender: Fragmentation, Intersectionality, and Stereotyping“
Co-Chairs: Élisabeth Tissier-Desbordes and Luca M. Visconti

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2014 – Helsinki

12th Conference on Gender, Marketing, and Consumer Behavior
Theme: “Theorizing Gender and Gendering Theory in Marketing and Consumer Research—Thinking Back, Looking Forward”
Co-Chairs: Johanna Moisander and Ilona Mikkonen
Call for Papers

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2012 – Queenstown

11th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Carolyn Costley and Lorraine Friend

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2010 – Ambleside

10th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Helen Woodruffe-Burton and Lisa Peñaloza
Conference Proceedings

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2008 – BOSTON

9th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Shona Bettany, Susan Dobscha, Lisa O’Malley and Andrea Prothero

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2006 – Edinburgh

8th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Lorna Stevens and Janet Borgerson
Conference Proceedings

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2004 – Madison

7th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Linda Scott and Craig Thompson
Conference Proceedings

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2002 – Dublin

6th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Pauline Maclaran and Elisabeth Tissier-Desbordes
Conference Proceedings

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2000 – Chicago

5th Conference on Gender, Marketing, and Consumer Behavior
Co-Chairs: Jonathan Schroeder and Cele Otnes
Conference Proceedings

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1998 – San Francisco

4th Conference on Gender, Marketing, and Consumer Behavior
Chair: Eileen Fischer
Conference Proceedings

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1996 – Salt Lake City

3rd Conference on Gender, Marketing, and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings

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1994 – Salt Lake CITY

2nd Conference on Gender and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings

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1991 – Salt Lake CITY

1st Conference on Gender and Consumer Behavior
Chair: Janeen Arnold Costa
Conference Proceedings