Blog

GENMAC: Gender, Markets and Consumers GENMAC

CFP: 2024 GENMAC Conference in Edinburgh, Scotland; June 26-28, 2024 // Deadline: January 22, 2024

We are thrilled to announce that the 2024 GENMAC Conference will take place June 26-28, 2024 in Edinburgh, Scotland - UK, hosted by the University of Edinburgh Business School. The conference theme is "QUEER(Y)ING CONSUMPTION – Disorienting dualities & hierarchies of power" and the deadline to submit your work is January 22, 2024. More information … Continue reading CFP: 2024 GENMAC Conference in Edinburgh, Scotland; June 26-28, 2024 // Deadline: January 22, 2024

GENMAC: Gender, Markets and Consumers GENMAC

HOT OFF THE PRESS: “Me, the Patriarchy, and the Business School” by Andy Prothero in the Journal of Management Studies

GENMAC Board Member Andy Prothero published "Me, the Patriarchy, and the Business School" in the Journal of Management Studies CLICK to Read the Essay This essay is a call to action to dismantle the patriarchal system which thrives in academia, and business schools in particular. Building on my personal experiences of being a woman in … Continue reading HOT OFF THE PRESS: “Me, the Patriarchy, and the Business School” by Andy Prothero in the Journal of Management Studies

GENMAC: Gender, Markets and Consumers GENMAC

CFP: 2024 GENMAC Conference Host

GENMAC Conference 2024 – Call for Proposals Proposals Due August 15th, 2023  Send to: sdobscha@bentley.edu  Click here to download a PDF of the CFP Short History of the Conference  What is now called the GENMAC Conference began as a series of biennial gender conferences in 1991 under the name Gender, Marketing and Consumer Behavior conference, with … Continue reading CFP: 2024 GENMAC Conference Host

GENMAC: Gender, Markets and Consumers GENMAC

HOT OFF THE PRESS: “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” in the Journal of Marketing

Hot off the press is new research titled “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” by Lisa Peñaloza (KEDGE Business School), Andy Prothero (University College Dublin), Pierre McDonagh (University of Bath), and Kate Pounders (The University of Texas at Austin). This research is published in the Journal of Marketing. … Continue reading HOT OFF THE PRESS: “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” in the Journal of Marketing