IN THE NEWS: Burger King gets roasted for its ‘Women belong in the kitchen’ ad – in The Washington Post featuring Dr. Susan Dobscha and Dr. Linda Tuncay Zayer

Founding GENMAC members, Dr. Susan Dobscha (Bentley University) and Dr. Linda Tuncay Zayer (Loyola University Chicago) provided expert insights in a recently published article in The Washington Post. The scholars weighed in on Burger King's advertising campaign meant to get more women into the culinary field. To read the full article, click here: "Burger King’s … Continue reading IN THE NEWS: Burger King gets roasted for its ‘Women belong in the kitchen’ ad – in The Washington Post featuring Dr. Susan Dobscha and Dr. Linda Tuncay Zayer

IN THE NEWS: Supermarket as a Site of Empowerment for Moroccan Women – Dr. Delphine Godefroit-Winkel and Dr. Lisa Peñaloza in The Conversation

Collaborative research by Dr. Delphine Godefroit-Winkel (left), Professeur associé de marketing, TBS Business School, and Dr. Lisa Peñaloza (right), Professor of Marketing, Kedge Business School, was featured in The Conversation (France). Their news article, "Le supermarché, improbable lieu de pouvoir des Marocaines" is based on recently published research by the pair in the Journal of Macromarketing, "Women’s Empowerment … Continue reading IN THE NEWS: Supermarket as a Site of Empowerment for Moroccan Women – Dr. Delphine Godefroit-Winkel and Dr. Lisa Peñaloza in The Conversation

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IN THE NEWS: Dr. Susan Dobscha Discusses Ecofeminism on AMPLIFY Podcast

Dr. Susan Dobscha was featured on AMPLIFY: A Youth Media Lab Production and podcast of The Representation Project. Listen to the podcast using the widget below or directly on Spotify. https://open.spotify.com/episode/2qCj2oTdD2XCPzYv5Ac7uT?si=6yM3pyLhQhGnqcwDC-iypA On Episode 10 of Amplify, we welcome Susan Dobscha, professor of marketing at Bentley University. Susan discusses her research on people's relationship to the … Continue reading IN THE NEWS: Dr. Susan Dobscha Discusses Ecofeminism on AMPLIFY Podcast

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IN THE NEWS: Dr. Jenna Drenten Discusses Gender Reveals and the Attention Economy in the News Media

Dr. Jenna Drenten, Associate Professor of Marketing at Loyola University Chicago, recently published a news article on why gender reveals have spiraled out of control. To read more, visit The Conversation or listen to her interview on BYURadio's Top of Mind with Julie Rose. https://twitter.com/tsewarona/status/1304248149196840960?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1304248149196840960%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Ftheconversation.com%2Fwhy-gender-reveals-have-spiraled-out-of-control-145909

Peloton, Gender in Advertising, and How to Advertise to Women the Right Way

The Peloton ad has been generating quite a buzz for the company and for all the wrong reasons. The backlash on Twitter and other social media has been intense and swift. The company lost over $1.5 billion in value as shares took a nosedive. https://www.youtube.com/watch?v=ijof8uw4OHs Gender scholars have been working on this topic for a … Continue reading Peloton, Gender in Advertising, and How to Advertise to Women the Right Way