Here is an ever growing list that I have started on how to market to women. We will keep updating it with your comments and suggestions. Treat women as equals. Don’t show women as dumb blondes or dumb anything. Don’t show men as doofus dads either. It gives men social validity at being bad at […]
Recent Posts
GENMAC 2020
We are pleased to announce that the next GENMAC (Gender, Markets, Consumers) Conference will take place on June 23-24th, 2020 at Stockholm Business School, Stockholm University. We will soon post the Call for Papers with further information. Please consider submitting your work. We are very excited to welcome you in Stockholm next year! Maíra Lopes, Susanna […]
Peloton Ad and Gender in Advertising
The Peloton ad has been generating quite a buzz for the company and for all the wrong reasons. The backlash on Twitter and other social media has been intense and swift. The company lost over $1.5 billion in value as shares took a nosedive. Gender scholars have been working on this topic for a while […]
Call for Proposals to host GENMAC Conference 2020
Call for Proposals for GENMAC Conference 2020 GENMAC, an organization formed by a diverse group of marketing scholars that is focused on gender research in marketing and consumer behavior, invites proposals for its biennial conference for 2020. These conferences began in 1991 and have continued over the decades to create a platform to present, discuss […]
Linda Tuncay Zayer Podcast
Here is a great podcast featuring our very own Dr. Linda Tuncay Zayer, Associate Professor, Marketing at Quinlan School of Business (Loyola University) in Chicago. Many experts believe that our societal attitudes about masculinity must change to achieve gender equity. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer get together for a discussion […]
Susan on BBB Podcast
Check out Prof. Susan Dobscha on the Better Business Bureau podcast. She does a section on Women’s Purchasing Power in the US and global economy. She talks about historical evolution of the marketplace and women’s role in it, mom-and-pop stores, women’s purchasing power as the home CFOs and women’s role in the gig economy. She […]
Gender Research
Here is a great research by our faculty on gender status bias. Abstract: Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We […]
