GENMAC

GENMAC Conference deadline has been extended to February 20, 2020 (23.59 CET).

Here is an ever growing list that I have started on how to market to women. We will keep updating it with your comments and suggestions. Treat women as equals. Don’t show women as dumb blondes or dumb anything. Don’t show men as doofus dads either. It gives men social validity at being bad at […]

We are pleased to announce that the next GENMAC (Gender, Markets, Consumers) Conference will take place on June 23-24th, 2020 at Stockholm Business School, Stockholm University. We will soon post the Call for Papers with further information. Please consider submitting your work. We are very excited to welcome you in Stockholm next year! Maíra Lopes, Susanna […]

The Peloton ad has been generating quite a buzz for the company and for all the wrong reasons. The backlash on Twitter and other social media has been intense and swift. The company lost over $1.5 billion in value as shares took a nosedive. Gender scholars have been working on this topic for a while […]

Call for Proposals for GENMAC Conference 2020 GENMAC, an organization formed by a diverse group of marketing scholars that is focused on gender research in marketing and consumer behavior, invites proposals for its biennial conference for 2020. These conferences began in 1991 and have continued over the decades to create a platform to present, discuss […]

Here is a great podcast featuring our very own Dr. Linda Tuncay Zayer, Associate Professor, Marketing at Quinlan School of Business (Loyola University) in Chicago. Many experts believe that our societal attitudes about masculinity must change to achieve gender equity. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer get together for a discussion […]