Call for Proposals for GENMAC Conference 2020 GENMAC, an organization formed by a diverse group of marketing scholars that is focused on gender research in marketing and consumer behavior, invites proposals for its biennial conference for 2020. These conferences began in 1991 and have continued over the decades to create a platform to present, discuss […]
Recent Posts
Linda Tuncay Zayer Podcast
Here is a great podcast featuring our very own Dr. Linda Tuncay Zayer, Associate Professor, Marketing at Quinlan School of Business (Loyola University) in Chicago. Many experts believe that our societal attitudes about masculinity must change to achieve gender equity. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer get together for a discussion […]
Susan on BBB Podcast
Check out Prof. Susan Dobscha on the Better Business Bureau podcast. She does a section on Women’s Purchasing Power in the US and global economy. She talks about historical evolution of the marketplace and women’s role in it, mom-and-pop stores, women’s purchasing power as the home CFOs and women’s role in the gig economy. She […]
Gender Research
Here is a great research by our faculty on gender status bias. Abstract: Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We […]
Sexualised labor in digital culture
An interesting study by Jenna Drenten, Lauren Gurrieri, Meagan Tyler in the journal Gender, Work and Organization. Here is the abstract and you can access the full paper here. The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a […]
Women’s History Month
To celebrate Women’s History Month in Marketing we are featuring research about Gender in Marketing on our website – all this month. Here is the first one: Gender as a Critical Perspective in Marketing Practice written by Susan Dobscha and Gry Hongsmark-Knudsen in the Oxford Handbook on Consumption. Edited by Frederick F. Wherry and Ian […]
One Gender Scholar’s Response to the Gillette Ad Controversy
Susan Dobscha, Ph.D. Professor of Marketing, Bentley University The Gillette ad released this week quickly turned into a gender flashpoint, drawing praise from marketing scholars and ire from news reporters, pundits, and Twitter trolls. It even prompted the Guardian to create four parody ads for products like the FitBit monitor that alerts men when they […]
