GENMAC

We are excited to have Emily Blue perform at the 14th ACR Gender, Marketing and Consumer Behavior Conference at 6:30 pm on October 10.

 

Emily Blue’s music is a phone call to another universe. Vibrant, neurotic, and genre-bending, the young artist pulls from some of today’s most eclectic music personalities (think St. Vincent, FKA Twigs, Pussy Riot). Moving far from her previous work, the upcoming record “*69” is less traditional and more character-driven, painting a portrait of Blue as a fiery pop-songstress from another realm.

Lead singles “Falling In Love” and “Microscope” are catchy enough for the pop lovers and crusty enough for an indie crowd, showcasing the cotton-candy meets LSD production style of Max Perenchio (of the Gold Web). Listen to her previous releases Blackberries // Rico Acid, featured on Starbucks Reserve and Spotify’s “Factor Happy” playlist.

Blue’s debut album “Another Angry Woman” was featured in Chicago Tribune, Huffington Post, and NPR Illinois and surrounds themes of gender and womanhood. All profits from record sales go to RACES, a rape crisis center in Champaign, IL.

 

Check out more:

emilybluemusic.com

Instagram

Soundcloud

Facebook

The 14th ACR Gender Marketing and Consumer Behavior Conference will be held at:

Hilton Anatole
2201 Stemmons Freeway
Dallas, TX 75207, US

Here are some helpful details regarding transportation

Airport Shuttle Discount Codes:
Attendees discounts are 10% off all services from DFW Airport and 5% from DAL Airport.  Below are the rates with the discounts.

DFW:
Shared Ride Van- $18.20 per person/direction
ExecuCar Sedan- $61.20 (up to 3 passengers)
ExecuCar SUV-     $75.60 (up to 5 passengers)

DAL:
ExecuCar Sedan- $24.70 (up to 3 passengers)
ExecuCar SUV-    $ 33.25 (up to 5 passengers)

Below is the discount link that can be useed to receive these discounted rates.  If you don’t use the link you can go to supershuttle.com and enter discount code DGLRD to receive the rates.

SuperShuttle Airport Transportation Discount Link

The 14th ACR Conference on Gender, Marketing, and Consumer Behavior and FedEx Office will be facilitating poster production.

Poster sizes can be of the following dimensions:

24″x36″

36″x48″

or

42″x42″

You must send Fedex your request no later than 48 hours before you need your poster.

You will be able to pick up your ready poster in the FedEx Office on site at the Hilton Anatole.

To send in your request, go to: https://docstore.fedex.com/hco5574b

Please note the following:

1- For those that do not want color, please send your requests directly to usa5574@fedex.com;

2 – The pre-selected setting is to have the poster printed one-sided (please ignore the part where it says the poster can be printed on two-sides). For the purpose of this poster session, only one side of a poster will be displayed. If you wish to have the poster double-sided, please send your request directly to usa5574@fedex.com.

For questions please call 214.749.0667 or email usa5574@fedex.com

 

14th ACR Gender,  Marketing and Consumer Behavior Conference Schedule*

October 9-11, 2018

Dallas, TX at the Hilton Anatole

 

Tuesday, October 9 Informal gathering at off-site restaurant. Information to follow.

 

Wednesday, October 10

Time	Activity	Details
7:30am-11:00am	Registration Opens
9:00am-9:30am	Welcome and Opening Remarks	Catherine Coleman, TCU Susan Dobscha, Bentley University Linda Tuncay Zayer, Loyola University Chicago
9:30am-10:45am	Competitive Session 1: Exploring Cultural Dynamics of Gender and Consumption	Domestic Space, and the Gendered Power Dynamics: Pastry Making in Algeria Nacima Ourahmoune, KEDGE Business School and Amina Djedidi, Université Paris-Est Créteil. Women’s Empowerment in Shopping: A Qualitative Investigation Among Moroccan Women Delphine Godefroit-Winkel, Toulouse University and Lisa Peñaloza, KEDGE Business School. Consumption and Masculinity in Brazilian Barbershops Natália Contesini Santos, Pontifical Catholic University of Rio de Janeiro and Severino Joaquim Nunes Pereira, Federal Rural University of Rio de Janeiro.
10:45am-11:00am	Break
11:00am-12:15pm	Competitive Session 2: Gender, Consumption and Choice	Exploring the Category of Gender: Heterogeneity in “Men” and “Women” in Intra-Household Consumption and Implications for Children’s Education Laurel Steinfield, Bentley University and Maryalice Wu, University of Illinois at Urbana-Champaign. The Best of Both Worlds: Androgyny in Consumer Choice Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas. The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas.
12:15pm-12:30pm	Break
12:30pm-2:00pm	Changemakers Panel and Luncheon	Energizing the Base: This panel brings together changemakers in academia, business, and the nonprofit sector to discuss the movements that are inspiring change with regard to gender, marketing and consumers. Panelists will discuss how they have been a part of initiating and motivating action among academics, consumers, and voters and within organizations. Featured panelists include: Professor Linda Price, University of Oregon Ms. Rose Kaur, Managing Partner of Jester & Genius Ms. Lucinda Guinn, VP Campaigns at EMILY’s List Ms. Shannon Moorman, VP Talent at GSD&M and leader in TimesUp Movement Moderated by Professor Wendy Hein, Birkbeck, University of London
2:00pm-2:15pm	Break
2:15pm-3:30pm	Special Session: Gender and Feminist Perspectives on the Practice of Body Augmentation Session Chair: Susan Dobscha, Bentley University	Health Marketing and Aesthetic Imagery: Normalizing Women’s Medicalized Bodies Through Social Media Jenna Drenten, Loyola University Chicago and Lauren Gurrieri, RMIT University. Body Modification and Gendered Identity: An Examination of Hourglass Feature Enhancement Jie G. Fowler, Valdosta State University and James Gentry, University of Nebraska-Lincoln. Shaping the Self as Object: Object-oriented Ontology and Feminism in the Gym Abigail Nappier Cherup, University of Nebraska- Lincoln; Alexander Rose, Idaho State University; Susan Dobscha, Bentley University Jan-Brace Govan, Monash University, Discussant.
3:30pm-3:45pm	Break
3:45pm-5:00pm	Developmental Session: The aim of this session is to provide constructive feedback to further develop the authors’ work. Shorter presentations with more time for dialogue and exchange of ideas.	The Taming of the Goddess Nivedita Bhanja, Indian Institute of Management Calcutta. Breaking Menstruation Taboos Online: Self-disclosure and Period-related Hashtags Katherine Sredl, Loyola University Chicago and Emily Robertson, Loyola University Chicago. Real Men Don’t Sleep: Toxic Masculinity and the Sleepless Masculinity Stereotype Nathan B. Warren, University of Oregon and Troy H. Campbell, University of Oregon. Is Sustainable Consumption a Function of Gender or Self Concept? Effect of Exchange Offer Type on Offer Preference and Satisfaction Preetha Menon, Symbiosis Centre for Behavioural Studies “Skinny White Bitches”: Exploring (Normative) Female Sexual Agency in Advertising Irina Balog, Gothenburg University Lorna Stevens, University of Bath, Session Facilitator
5:00pm-5:30pm	Break Poster Set-up
Poster Session and Reception (light hors d’oeuvres)
5:30pm-6:30pm	Poster Session	Participants listed below. Poem by Andrea Prothero and Pierre McDonagh, ‘Death by a Million Cuts.”
6:30-7:30	Mix & Mingle Reception	Performance by Emily Blue https://emilybluemusic.com/
7:45pm	Off-site Optional Dinner Event	Ferris Wheelers https://bit.ly/2QzR0ky

 

Thursday, October 11

Time	Activity	Details
8:00am-9:00am	Mentor & Mingle Breakfast: The goal of this breakfast is to provide informal mentorship sessions for doctoral students and junior faculty as well as for others to meet colleagues with similar research interests. All are welcome and encouraged to attend.	Mentors: Fleura Bardhi, Cass Business School; Eileen Fischer, York University; Lauren Gurrieri, RMIT University; Robert Harrison, Western Michigan University; Wendy Hein, University of London; Cele Otnes, University of Illinois at Urbana-Champaign; Nacima Ourahmoune, Kedge Business School; Julie Ozanne, University of Melbourne; Marie-Agnès Parmentier, HEC Montréal; Lisa Peñaloza, KEDGE Business School; Kate Pounders, University of Texas Austin; Andrea Prothero, University College, Dublin
9:00am-10:30am	Competitive Session 3: Contemporary Issues in Gender, Marketing and Consumer Behavior	Game On! Coping with Gender-Based Microaggressions Jenna Drenten, Loyola University Chicago, Robert Harrison, Western Michigan University, and Nicholas Pendarvis, California State, Los Angeles. “Real” Marketing for “Real” Consumers: Impact of Model Gender and Photo Editing on Female Consumers’ Evaluations of Marketing Amanda Mabry-Flynn, University of Illinois at Urbana-Champaign,  Kathrynn Pounders, University of Texas at Austin, Sara Champlin, The University of North Texas and Chen Chen, University of Illinois at Urbana-Champaign. The Study of Gender 101 Laurel Steinfield, Bentley University and Traci Abbott, Bentley University. An Assessment of the Gender Discourse and Gender Representation in Marketing’s Journals: 1993-2016 Pierre McDonagh, University of Bath; Andrea Prothero, University College Dublin
10:30am-10:45am	Break
10:45am-12:00pm	Roundtable Discussion: Setting a Transformative Agenda for Gender Related Research, Practice, and Teaching Roundtable Organizers: Wendy Hein, Birkbeck, University of London and Linda Tuncay Zayer, Loyola University Chicago	Participants: Jan Brace-Govan, Monash University; Catherine Coleman, Texas Christian University; Susan Dobscha, Bentley University; Lauren Gurrieri, RMIT University; Robert Harrison, Western Michigan University; Nacima Ourahmoune, Kedge Business School; Kate Pounders, University of Texas, Austin; Andrea Prothero, University College, Dublin; Minita Sanghvi, Skidmore College; Katherine Sredl, Loyola University Chicago; Laurel Steinfield, Bentley University
12:00pm-12:15pm	Closing Remarks

 

*Tentative schedule subject to change.

 

Poster Session Participants
Yoon-Na Cho, Villanova University; Charles R. Taylor, Villanova University; Carissa M. Anthony, Villanova University; Danielle B. Smith, Villanova University	It’s Time to Get Real: The Rules of the Digital Retouch Game are Changing
Elizabeth Mamali, University of Bath	Same Sex Weddings as Ideological Edgework
Katherine Baxter, University of Bedfordshire; Barbara Czarnecka, London South Bank University	Does Gender Matter: On the Persuasion of Gendered Wording in Health Promotion
Gulay Taltekin Guzel, York University and Eileen Fischer, York University	Single Ladies, Buy Condos and Get Liberated!!: Exploring The Cooptation of a Feminist Discourse
Jennifer Takhar, Institut Supérieur de Gestion, Paris; Navdeep Athwal, The University of Sheffield	Instapoetry: Exploring Instanarratology and #MeToo Digital Storytelling Strategies
Sevincgul Ulu, Rutgers University; Kristina Durante, Rutgers University; Can Uslay, Rutgers University; Sengun Yeniyurt, Rutgers University	The Effect of Review Type, Valence, and Gender on the Online Review Perception
Elina Järvinen, University of Turku	Masculinity, Identity and sex toys: male consumption in feminized spaces. Is the future of sex toy retailing gender-neutral?
Yuko Minowa, Long Island University; Pauline Maclaran, Royal Holloway, University of London; Lorna Stevens, University of Bath	Femininity ideologies in fin-de-siècle America: The femme fatale in Vogue
Danielle Daley, Montana State University; Caroline Graham Austin, Montana State University; Virginia K. Bratton, Montana State University; Amber Raile, Montana State University	Exploring Students’ Perceptions of Gender Pay Equity
Ga-Eun Grace Oh, Open University of Hong Kong; Young Eun Huh, Korea Advanced Institute of Science and Technology	Judge Me for What I Eat: Women Choose Low-Calorie Labeled Food to Signal Competence
Carly Drake, University of Calgary; Scott Radford, University of Calgary	Be Yourself (But Not Too Much): The Role of the Hair Stylist as a Change Agent in the Service Sector
Melissa Souto, Loyola University Chicago; Klaudia Kondakciu, Loyola University Chicago; Linda Tuncay Zayer, Loyola University Chicago	Examining Expressions of Gender and Identity on Social Media
Irina Sukiasyan, Birkbeck, University of London	Transnational feminism as a transformative consumer research tool: Applying decolonial framework to ‘the missing’ second world perspective
Nivedita Bhanja, Indian Institute of Management Calcutta; Ritu Mehta, Indian Institute of Management Calcutta	Blurring boundaries or fortifying them?
Laura Munoz, University of Dallas; Aniefre Inyang, The College of New Jersey	Man and Makeup: Finding Masculinity and Femininity Through its Usage
Minita Sanghvi, Skidmore College	Fatties in the Senate: Gender, fattism and political marketing
Richard Kedzior, Bucknell University	Alternative Spiritualities in the Marketplace: Consumption Practices and Intersectional Articulations of Identity among the Tarot Cards’ Aficionados
Katherine Sredl, Loyola University Chicago; Claire Smith, Loyola University Chicago	Vulnerability and Vlogs: Moms Marketing to Moms

 

REGISTRATION IS NOW OPEN! PLEASE CLICK ON THE LINK TO REGISTER

Register by September 22nd to get early bird rates. Rates go up by $25 after September 22nd, 2018.

We look forward to seeing you at the 14th ACR Conference on Gender, Marketing, and Consumer Behavior on October 10th and 11th at Hilton Anatole, Dallas, TX, USA. 

Conference hotel reservations may be made through the ACR conference website using this link or typing the following address in your browser http://www.acrwebsite.org/go/18hotelres with arrival dates beginning October 9 at the conference hotel rate.

If you have any questions – please email us at GENMAC.ORG at GMAIL dot com

 

Decisions for the Gender conference are out! Check your mailbox!

Please make your plane and hotel reservations and join us just prior to ACR. It is shaping up to be an amazing conference!