Thank you all for attending the 14th ACR Gender, Marketing and Consumer Behavior conference in Dallas, TX.
We hope you had a great time.
As we get closer to the conference we would like to take a minute to give a shout out to our sponsors.
14th ACR Gender, Marketing and Consumer Behavior Conference Schedule*
October 9-11, 2018
Dallas, TX at the Hilton Anatole
Tuesday, October 9 Informal gathering at off-site restaurant. Information to follow.
Wednesday, October 10
| Time | Activity | Details |
| 7:30am-11:00am | Registration Opens | |
| 9:00am-9:30am | Welcome and Opening Remarks | Catherine Coleman, TCU
Susan Dobscha, Bentley University Linda Tuncay Zayer, Loyola University Chicago |
| 9:30am-10:45am | Competitive Session 1: Exploring Cultural Dynamics of Gender and Consumption | Domestic Space, and the Gendered Power Dynamics: Pastry Making in Algeria
Nacima Ourahmoune, KEDGE Business School and Amina Djedidi, Université Paris-Est Créteil. Women’s Empowerment in Shopping: A Qualitative Investigation Among Moroccan Women Delphine Godefroit-Winkel, Toulouse University and Lisa Peñaloza, KEDGE Business School. Natália Contesini Santos, Pontifical Catholic University of Rio de Janeiro and Severino Joaquim Nunes Pereira, Federal Rural University of Rio de Janeiro. |
| 10:45am-11:00am | Break | |
| 11:00am-12:15pm | Competitive Session 2: Gender, Consumption and Choice | The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas. Laurel Steinfield, Bentley University and Maryalice Wu, University of Illinois at Urbana-Champaign. Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas. |
| 12:15pm-12:30pm | Break | |
| 12:30pm-2:00pm | Changemakers Panel and Luncheon | Energizing the Base: This panel brings together changemakers in academia, business, and the nonprofit sector to discuss the movements that are inspiring change with regard to gender, marketing and consumers. Panelists will discuss how they have been a part of initiating and motivating action among academics, consumers, and voters and within organizations.
Featured panelists include:
Moderated by Professor Wendy Hein, Birkbeck, University of London |
| 2:00pm-2:15pm | Break | |
| 2:15pm-3:30pm | Special Session: Gender and Feminist Perspectives on the Practice of Body Augmentation Session Chair: Susan Dobscha, Bentley University |
Health Marketing and Aesthetic Imagery: Normalizing Women’s Medicalized Bodies Through Social Media
Jenna Drenten, Loyola University Chicago and Lauren Gurrieri, RMIT University. Body Modification and Gendered Identity: An Examination of Hourglass Feature Enhancement Jie G. Fowler, Valdosta State University and James Gentry, University of Nebraska-Lincoln. Shaping the Self as Object: Object-oriented Ontology and Feminism in the Gym Abigail Nappier Cherup, University of Nebraska- Lincoln; Alexander Rose, Idaho State University; Susan Dobscha, Bentley University |
| 3:30pm-3:45pm | Break | |
| 3:45pm-5:00pm | Developmental Session: The aim of this session is to provide constructive feedback to further develop the authors’ work. Shorter presentations with more time for dialogue and exchange of ideas. | The Taming of the Goddess
Nivedita Bhanja, Indian Institute of Management Calcutta. Katherine Sredl, Loyola University Chicago and Emily Robertson, Loyola University Chicago. Nathan B. Warren, University of Oregon and Troy H. Campbell, University of Oregon. Preetha Menon, Symbiosis Centre for Behavioural Studies Irina Balog, Gothenburg University |
| 5:00pm-5:30pm | Break
Poster Set-up |
|
| Poster Session and Reception
(light hors d’oeuvres) |
||
| 5:30pm-6:30pm | Poster Session | Participants listed below. Poem by Andrea Prothero and Pierre McDonagh, ‘Death by a Million Cuts.” |
| 6:30-7:30 | Mix & Mingle Reception | Performance by Emily Blue |
| 7:45pm | Off-site Optional Dinner Event | Ferris Wheelers |
Thursday, October 11
| Time | Activity | Details |
| 8:00am-9:00am | Mentor & Mingle Breakfast: The goal of this breakfast is to provide informal mentorship sessions for doctoral students and junior faculty as well as for others to meet colleagues with similar research interests. All are welcome and encouraged to attend. | Mentors:
Fleura Bardhi, Cass Business School; Eileen Fischer, York University; Lauren Gurrieri, RMIT University; Robert Harrison, Western Michigan University; Wendy Hein, University of London; Cele Otnes, University of Illinois at Urbana-Champaign; Nacima Ourahmoune, Kedge Business School; Julie Ozanne, University of Melbourne; Marie-Agnès Parmentier, HEC Montréal; Lisa Peñaloza, KEDGE Business School; Kate Pounders, University of Texas Austin; Andrea Prothero, University College, Dublin |
| 9:00am-10:30am | Competitive Session 3: Contemporary Issues in Gender, Marketing and Consumer Behavior | Game On! Coping with Gender-Based Microaggressions Jenna Drenten, Loyola University Chicago, Robert Harrison, Western Michigan University, and Nicholas Pendarvis, California State, Los Angeles.
Amanda Mabry-Flynn, University of Illinois at Urbana-Champaign, Laurel Steinfield, Bentley University and Traci Abbott, Bentley University. Pierre McDonagh, University of Bath; Andrea Prothero, University College Dublin |
| 10:30am-10:45am | Break | |
| 10:45am-12:00pm | Roundtable Discussion: Setting a Transformative Agenda for Gender Related Research, Practice, and Teaching Roundtable Organizers: Wendy Hein, Birkbeck, University of London and Linda Tuncay Zayer, Loyola University Chicago |
Participants:
Jan Brace-Govan, Monash University; Catherine Coleman, Texas Christian University; Susan Dobscha, Bentley University; Lauren Gurrieri, RMIT University; Robert Harrison, Western Michigan University; Nacima Ourahmoune, Kedge Business School; Kate Pounders, University of Texas, Austin; Andrea Prothero, University College, Dublin; Minita Sanghvi, Skidmore College; Katherine Sredl, Loyola University Chicago; Laurel Steinfield, Bentley University |
| 12:00pm-12:15pm | Closing Remarks |
*Tentative schedule subject to change.
| Poster Session Participants | |
| Yoon-Na Cho, Villanova University; Charles R. Taylor, Villanova University; Carissa M. Anthony, Villanova University | It’s Time to Get Real: The Rules of the Digital Retouch Game are Changing |
| Elizabeth Mamali, University of Bath | Same Sex Weddings as Ideological Edgework |
| Gulay Taltekin Guzel, York University and Eileen Fischer, York University | Single Ladies, Buy Condos and Get Liberated!!: Exploring The Cooptation of a Feminist Discourse |
| Jennifer Takhar, Institut Supérieur de Gestion, Paris; Navdeep Athwal, The University of Sheffield | Instapoetry: Exploring Instanarratology and #MeToo Digital Storytelling Strategies |
| Sevincgul Ulu, Rutgers University; Kristina Durante, Rutgers University; Can Uslay, Rutgers University; Sengun Yeniyurt, Rutgers University | The Effect of Review Type, Valence, and Gender on the Online Review Perception |
| Elina Järvinen, University of Turku | Masculinity, Identity and sex toys: male consumption in feminized spaces. Is the future of sex toy retailing gender-neutral? |
| Yuko Minowa, Long Island University; Pauline Maclaran, Royal Holloway, University of London; Lorna Stevens, University of Bath | Femininity ideologies in fin-de-siècle America: The femme fatale in Vogue |
| Danielle Daley, Montana State University; Caroline Graham Austin, Montana State University; Virginia K. Bratton, Montana State University; Amber Raile, Montana State University | Exploring Students’ Perceptions of Gender Pay Equity |
| Ga-Eun Grace Oh, Open University of Hong Kong; Young Eun Huh, Korea Advanced Institute of Science and Technology | Judge Me for What I Eat: Women Choose Low-Calorie Labeled Food to Signal Competence |
| Carly Drake, University of Calgary; Scott Radford, University of Calgary | Be Yourself (But Not Too Much): The Role of the Hair Stylist as a Change Agent in the Service Sector |
| Melissa Souto, Loyola University Chicago; Klaudia Kondakciu, Loyola University Chicago; Linda Tuncay Zayer, Loyola University Chicago | Examining Expressions of Gender and Identity on Social Media |
| Irina Sukiasyan, Birkbeck, University of London | Transnational feminism as a transformative consumer research tool: Applying decolonial framework to ‘the missing’ second world perspective |
| Nivedita Bhanja, Indian Institute of Management Calcutta; Ritu Mehta, Indian Institute of Management Calcutta | Blurring boundaries or fortifying them? |
| Laura Munoz, University of Dallas; Aniefre Inyang, The College of New Jersey | Man and Makeup: Finding Masculinity and Femininity Through its Usage |
| Minita Sanghvi, Skidmore College | Fatties in the Senate: Gender, fattism and political marketing |
| Richard Kedzior, Bucknell University | Alternative Spiritualities in the Marketplace: Consumption Practices and Intersectional Articulations of Identity among the Tarot Cards’ Aficionados |
| Katherine Sredl, Loyola University Chicago; Claire Smith, Loyola University Chicago | Vulnerability and Vlogs: Moms Marketing to Moms |
We are excited to have Emily Blue perform at the 14th ACR Gender, Marketing and Consumer Behavior Conference at 6:30 pm on October 10.
Emily Blue’s music is a phone call to another universe. Vibrant, neurotic, and genre-bending, the young artist pulls from some of today’s most eclectic music personalities (think St. Vincent, FKA Twigs, Pussy Riot). Moving far from her previous work, the upcoming record “*69” is less traditional and more character-driven, painting a portrait of Blue as a fiery pop-songstress from another realm.
Lead singles “Falling In Love” and “Microscope” are catchy enough for the pop lovers and crusty enough for an indie crowd, showcasing the cotton-candy meets LSD production style of Max Perenchio (of the Gold Web). Listen to her previous releases Blackberries // Rico Acid, featured on Starbucks Reserve and Spotify’s “Factor Happy” playlist.
Blue’s debut album “Another Angry Woman” was featured in Chicago Tribune, Huffington Post, and NPR Illinois and surrounds themes of gender and womanhood. All profits from record sales go to RACES, a rape crisis center in Champaign, IL.
Check out more:
The 14th ACR Gender Marketing and Consumer Behavior Conference will be held at:
Hilton Anatole
2201 Stemmons Freeway
Dallas, TX 75207, US
Here are some helpful details regarding transportation
Airport Shuttle Discount Codes:
Attendees discounts are 10% off all services from DFW Airport and 5% from DAL Airport. Below are the rates with the discounts.
DFW:
Shared Ride Van- $18.20 per person/direction
ExecuCar Sedan- $61.20 (up to 3 passengers)
ExecuCar SUV- $75.60 (up to 5 passengers)
DAL:
ExecuCar Sedan- $24.70 (up to 3 passengers)
ExecuCar SUV- $ 33.25 (up to 5 passengers)
Below is the discount link that can be useed to receive these discounted rates. If you don’t use the link you can go to supershuttle.com and enter discount code DGLRD to receive the rates.
The 14th ACR Conference on Gender, Marketing, and Consumer Behavior and FedEx Office will be facilitating poster production.
Poster sizes can be of the following dimensions:
24″x36″
36″x48″
or
42″x42″
You must send Fedex your request no later than 48 hours before you need your poster.
You will be able to pick up your ready poster in the FedEx Office on site at the Hilton Anatole.
To send in your request, go to: https://docstore.fedex.com/hco5574b
Please note the following:
1- For those that do not want color, please send your requests directly to usa5574@fedex.com;
2 – The pre-selected setting is to have the poster printed one-sided (please ignore the part where it says the poster can be printed on two-sides). For the purpose of this poster session, only one side of a poster will be displayed. If you wish to have the poster double-sided, please send your request directly to usa5574@fedex.com.
For questions please call 214.749.0667 or email usa5574@fedex.com
14th ACR Gender, Marketing and Consumer Behavior Conference Schedule*
October 9-11, 2018
Dallas, TX at the Hilton Anatole
Tuesday, October 9 Informal gathering at off-site restaurant. Information to follow.
Wednesday, October 10
| Time | Activity | Details |
| 7:30am-11:00am | Registration Opens | |
| 9:00am-9:30am | Welcome and Opening Remarks | Catherine Coleman, TCU
Susan Dobscha, Bentley University Linda Tuncay Zayer, Loyola University Chicago |
| 9:30am-10:45am | Competitive Session 1: Exploring Cultural Dynamics of Gender and Consumption | Domestic Space, and the Gendered Power Dynamics: Pastry Making in Algeria
Nacima Ourahmoune, KEDGE Business School and Amina Djedidi, Université Paris-Est Créteil. Women’s Empowerment in Shopping: A Qualitative Investigation Among Moroccan Women Delphine Godefroit-Winkel, Toulouse University and Lisa Peñaloza, KEDGE Business School. Natália Contesini Santos, Pontifical Catholic University of Rio de Janeiro and Severino Joaquim Nunes Pereira, Federal Rural University of Rio de Janeiro. |
| 10:45am-11:00am | Break | |
| 11:00am-12:15pm | Competitive Session 2: Gender, Consumption and Choice | Exploring the Category of Gender: Heterogeneity in “Men” and “Women” in Intra-Household Consumption and Implications for Children’s Education
Laurel Steinfield, Bentley University and Maryalice Wu, University of Illinois at Urbana-Champaign. Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas. Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas. |
| 12:15pm-12:30pm | Break | |
| 12:30pm-2:00pm | Changemakers Panel and Luncheon | Energizing the Base: This panel brings together changemakers in academia, business, and the nonprofit sector to discuss the movements that are inspiring change with regard to gender, marketing and consumers. Panelists will discuss how they have been a part of initiating and motivating action among academics, consumers, and voters and within organizations.
Featured panelists include:
Moderated by Professor Wendy Hein, Birkbeck, University of London |
| 2:00pm-2:15pm | Break | |
| 2:15pm-3:30pm | Special Session: Gender and Feminist Perspectives on the Practice of Body Augmentation Session Chair: Susan Dobscha, Bentley University |
Health Marketing and Aesthetic Imagery: Normalizing Women’s Medicalized Bodies Through Social Media
Jenna Drenten, Loyola University Chicago and Lauren Gurrieri, RMIT University. Body Modification and Gendered Identity: An Examination of Hourglass Feature Enhancement Jie G. Fowler, Valdosta State University and James Gentry, University of Nebraska-Lincoln. Shaping the Self as Object: Object-oriented Ontology and Feminism in the Gym Abigail Nappier Cherup, University of Nebraska- Lincoln; Alexander Rose, Idaho State University; Susan Dobscha, Bentley University |
| 3:30pm-3:45pm | Break | |
| 3:45pm-5:00pm | Developmental Session: The aim of this session is to provide constructive feedback to further develop the authors’ work. Shorter presentations with more time for dialogue and exchange of ideas. | The Taming of the Goddess
Nivedita Bhanja, Indian Institute of Management Calcutta. Katherine Sredl, Loyola University Chicago and Emily Robertson, Loyola University Chicago. Nathan B. Warren, University of Oregon and Troy H. Campbell, University of Oregon. Preetha Menon, Symbiosis Centre for Behavioural Studies Irina Balog, Gothenburg University |
| 5:00pm-5:30pm | Break
Poster Set-up |
|
| Poster Session and Reception
(light hors d’oeuvres) |
||
| 5:30pm-6:30pm | Poster Session | Participants listed below. Poem by Andrea Prothero and Pierre McDonagh, ‘Death by a Million Cuts.” |
| 6:30-7:30 | Mix & Mingle Reception | Performance by Emily Blue |
| 7:45pm | Off-site Optional Dinner Event | Ferris Wheelers |
Thursday, October 11
| Time | Activity | Details |
| 8:00am-9:00am | Mentor & Mingle Breakfast: The goal of this breakfast is to provide informal mentorship sessions for doctoral students and junior faculty as well as for others to meet colleagues with similar research interests. All are welcome and encouraged to attend. | Mentors:
Fleura Bardhi, Cass Business School; Eileen Fischer, York University; Lauren Gurrieri, RMIT University; Robert Harrison, Western Michigan University; Wendy Hein, University of London; Cele Otnes, University of Illinois at Urbana-Champaign; Nacima Ourahmoune, Kedge Business School; Julie Ozanne, University of Melbourne; Marie-Agnès Parmentier, HEC Montréal; Lisa Peñaloza, KEDGE Business School; Kate Pounders, University of Texas Austin; Andrea Prothero, University College, Dublin |
| 9:00am-10:30am | Competitive Session 3: Contemporary Issues in Gender, Marketing and Consumer Behavior | Game On! Coping with Gender-Based Microaggressions Jenna Drenten, Loyola University Chicago, Robert Harrison, Western Michigan University, and Nicholas Pendarvis, California State, Los Angeles.
Amanda Mabry-Flynn, University of Illinois at Urbana-Champaign, Laurel Steinfield, Bentley University and Traci Abbott, Bentley University. Pierre McDonagh, University of Bath; Andrea Prothero, University College Dublin |
| 10:30am-10:45am | Break | |
| 10:45am-12:00pm | Roundtable Discussion: Setting a Transformative Agenda for Gender Related Research, Practice, and Teaching Roundtable Organizers: Wendy Hein, Birkbeck, University of London and Linda Tuncay Zayer, Loyola University Chicago |
Participants:
Jan Brace-Govan, Monash University; Catherine Coleman, Texas Christian University; Susan Dobscha, Bentley University; Lauren Gurrieri, RMIT University; Robert Harrison, Western Michigan University; Nacima Ourahmoune, Kedge Business School; Kate Pounders, University of Texas, Austin; Andrea Prothero, University College, Dublin; Minita Sanghvi, Skidmore College; Katherine Sredl, Loyola University Chicago; Laurel Steinfield, Bentley University |
| 12:00pm-12:15pm | Closing Remarks |
*Tentative schedule subject to change.
| Poster Session Participants | |
| Yoon-Na Cho, Villanova University; Charles R. Taylor, Villanova University; Carissa M. Anthony, Villanova University; Danielle B. Smith, Villanova University | It’s Time to Get Real: The Rules of the Digital Retouch Game are Changing |
| Elizabeth Mamali, University of Bath | Same Sex Weddings as Ideological Edgework |
| Katherine Baxter, University of Bedfordshire; Barbara Czarnecka, London South Bank University | Does Gender Matter: On the Persuasion of Gendered Wording in Health Promotion |
| Gulay Taltekin Guzel, York University and Eileen Fischer, York University | Single Ladies, Buy Condos and Get Liberated!!: Exploring The Cooptation of a Feminist Discourse |
| Jennifer Takhar, Institut Supérieur de Gestion, Paris; Navdeep Athwal, The University of Sheffield | Instapoetry: Exploring Instanarratology and #MeToo Digital Storytelling Strategies |
| Sevincgul Ulu, Rutgers University; Kristina Durante, Rutgers University; Can Uslay, Rutgers University; Sengun Yeniyurt, Rutgers University | The Effect of Review Type, Valence, and Gender on the Online Review Perception |
| Elina Järvinen, University of Turku | Masculinity, Identity and sex toys: male consumption in feminized spaces. Is the future of sex toy retailing gender-neutral? |
| Yuko Minowa, Long Island University; Pauline Maclaran, Royal Holloway, University of London; Lorna Stevens, University of Bath | Femininity ideologies in fin-de-siècle America: The femme fatale in Vogue |
| Danielle Daley, Montana State University; Caroline Graham Austin, Montana State University; Virginia K. Bratton, Montana State University; Amber Raile, Montana State University | Exploring Students’ Perceptions of Gender Pay Equity |
| Ga-Eun Grace Oh, Open University of Hong Kong; Young Eun Huh, Korea Advanced Institute of Science and Technology | Judge Me for What I Eat: Women Choose Low-Calorie Labeled Food to Signal Competence |
| Carly Drake, University of Calgary; Scott Radford, University of Calgary | Be Yourself (But Not Too Much): The Role of the Hair Stylist as a Change Agent in the Service Sector |
| Melissa Souto, Loyola University Chicago; Klaudia Kondakciu, Loyola University Chicago; Linda Tuncay Zayer, Loyola University Chicago | Examining Expressions of Gender and Identity on Social Media |
| Irina Sukiasyan, Birkbeck, University of London | Transnational feminism as a transformative consumer research tool: Applying decolonial framework to ‘the missing’ second world perspective |
| Nivedita Bhanja, Indian Institute of Management Calcutta; Ritu Mehta, Indian Institute of Management Calcutta | Blurring boundaries or fortifying them? |
| Laura Munoz, University of Dallas; Aniefre Inyang, The College of New Jersey | Man and Makeup: Finding Masculinity and Femininity Through its Usage |
| Minita Sanghvi, Skidmore College | Fatties in the Senate: Gender, fattism and political marketing |
| Richard Kedzior, Bucknell University | Alternative Spiritualities in the Marketplace: Consumption Practices and Intersectional Articulations of Identity among the Tarot Cards’ Aficionados |
| Katherine Sredl, Loyola University Chicago; Claire Smith, Loyola University Chicago | Vulnerability and Vlogs: Moms Marketing to Moms |
