GENMAC

On getting tenure! Woot!

Congratulations to the new GENMAC board. Susan Dobscha (Bentley University) as President Minita Sanghvi (Skidmore College) as Secretary / Treasurer Jenna Drenten (Loyola University Chicago) as Communications Chair Lauren McVey (RMIT) as Student Representative

Dear GENMAC community, We, the co-chairs of the 2020 GENMAC Conference, have been closely monitoring developments with respect to the COVID-19 pandemic. Initially we were hoping that events would unfold in a way that would allow us to hold the conference as planned. The developments the last couple of days – with travel bans, restrictions […]

GENMAC Conference deadline has been extended to February 20, 2020 (23.59 CET).

Here is an ever growing list that I have started on how to market to women. We will keep updating it with your comments and suggestions. Treat women as equals. Don’t show women as dumb blondes or dumb anything. Don’t show men as doofus dads either. It gives men social validity at being bad at […]

We are pleased to announce that the next GENMAC (Gender, Markets, Consumers) Conference will take place on June 23-24th, 2020 at Stockholm Business School, Stockholm University. We will soon post the Call for Papers with further information. Please consider submitting your work. We are very excited to welcome you in Stockholm next year! Maíra Lopes, Susanna […]

The Peloton ad has been generating quite a buzz for the company and for all the wrong reasons. The backlash on Twitter and other social media has been intense and swift. The company lost over $1.5 billion in value as shares took a nosedive. Gender scholars have been working on this topic for a while […]