Our community is committed to publishing high-quality work in the domain of gender, markets, and consumers. Take a look at the record of exceptional published special issues in peer-reviewed journals.
Special issues are listed in order of publication, beginning with the most recent.
2021: Special Issue on Gender, Markets, and Consumers in the Journal of the Association for Consumer Research
Guest Editors: Catherine Coleman, Eileen Fischer, and Linda Tuncay Zayer

Click Here to View Articles and Authors Featured in the Special Issue
A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow Catherine Coleman, Eileen Fischer, and Linda Tuncay Zayer
Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands Nathalie Spielmann, Susan Dobscha, and Tina M. Lowrey
Female Stereotypes in Print Ads: A Longitudinal Analysis from an Institutional Viewpoint Andres Rodriguez Veloso, Kavita Miadaira Hamza, Lara Petrini Victorino, and Lealis Vaz Meleiro Lopes
The Sleep-Deprived Masculinity Stereotype Nathan B. Warren and Troy H. Campbell
Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads Steven Shepherd, Tanya L. Chartrand, and Gavan J. Fitzsimons
Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets Ela Veresiu and Marie-Agnès Parmentier
This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions B. Yasanthi Perera, Sarita Ray Chaudhury, Pia A. Albinsson, and Lubna Nafees
Velocity and Vertigo: Gender Trends in Consumer Research: In Conversation with Fernando Desouches, Linda Ong, and Linda Scott Catherine Coleman, Linda Tuncay Zayer, Fernando Desouches, Linda Ong, and Linda Scott
Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson Jenna Drenten, Pauline Maclaran, Lisa Peñaloza, and Craig J. Thompson
2020: Special Issue on Gender and Macromarketing in the Journal of Macromarketing
Guest Editors: Andrea Prothero, Lauren Gurrieri & Josephine Previte

Click Here to View Articles and Authors Featured in the Special Issue
Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society Lauren Gurrieri, Josephine Previte, and Andrea Prothero
The Uniform Entrepreneur: Making Gender Visible in Social Enterprise Olga Kravets, Chloe Preece, and Pauline Maclaran
Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines Juliana French, Christina Kwai Choi Lee, and Jan Brace-Govan
#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood Mario Campana, Astrid Van den Bossche, and Bryoney Miller
Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape Delphine Godefroit-Winkel and Lisa Penaloza
Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity Catherine A. Coleman, Linda Tuncay Zayer, and O¨zlem Hesapci Karaca
Male Compensatory Consumption in American History Terrence H. Witkowski
Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising Alexandra Serra Rome, Stephanie O’Donohoe, and Susan Dunnett
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis Laurel Steinfield and Diane Holt
2015: Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research in the Journal of Marketing Management
Guest Editors: Zeynep Arsel, Kirsi Eräranta & Johanna Moisander

Click Here to View Articles and Authors Featured in the Special Issue
Introduction: theorising gender and gendering theory in marketing and consumer research Zeynep Arsel, Kirsi Eräranta & Johanna Moisander
The abject single: exploring the gendered experience of singleness in Britain Ai-Ling Lai, Ming Lim & Matthew Higgins
Gendered reading of the body in the bed Anu Valtonen & Elina Närvänen
Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs Anu A. Harju & Annamari Huovinen
Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities Jeff Hearn & Wendy Hein
Masculinising domesticity: an investigation of men’s domestic foodwork Marcus Klasson & Sofia Ulver
Marketing the female politician: an exploration of gender and appearance Minita Sanghvi & Nancy Hodges
Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Martina Hutton
Towards more marketing research on gender inequality Eileen Fischer
Critical visual analysis of gender: reactions and reflections Jonathan E. Schroeder & Janet L. Borgerson
Feminism’s fourth wave: a research agenda for marketing and consumer research Pauline Maclaran
Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India Annamma Joy, Russell Belk & Rishi Bhardwaj