Our community is committed to publishing high-quality work in the domain of gender, markets, and consumers. Take a look at the record of exceptional published special issues in peer-reviewed journals.

Special issues are listed in order of publication, beginning with the most recent.

2020: Special Issue on Gender and Macromarketing in the Journal of Macromarketing

Guest Editors: Andrea Prothero, Lauren Gurrieri & Josephine Previte

Articles and Authors Featured in the Special Issue

Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society Lauren Gurrieri, Josephine Previte, and Andrea Prothero

The Uniform Entrepreneur: Making Gender Visible in Social Enterprise Olga Kravets, Chloe Preece, and Pauline Maclaran

Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines Juliana French, Christina Kwai Choi Lee, and Jan Brace-Govan 

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood Mario Campana, Astrid Van den Bossche, and Bryoney Miller

Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape Delphine Godefroit-Winkel and Lisa Penaloza

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity Catherine A. Coleman, Linda Tuncay Zayer, and O¨zlem Hesapci Karaca

Male Compensatory Consumption in American History Terrence H. Witkowski

Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising Alexandra Serra Rome, Stephanie O’Donohoe, and Susan Dunnett

Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis Laurel Steinfield and Diane Holt

2015: Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research in the Journal of Marketing Management

Guest Editors: Zeynep Arsel, Kirsi Eräranta & Johanna Moisander

Articles and Authors Featured in the Special Issue

Introduction: theorising gender and gendering theory in marketing and consumer research Zeynep Arsel, Kirsi Eräranta & Johanna Moisander

The abject single: exploring the gendered experience of singleness in Britain Ai-Ling Lai, Ming Lim & Matthew Higgins

Gendered reading of the body in the bed Anu Valtonen & Elina Närvänen

Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs Anu A. Harju & Annamari Huovinen

Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities Jeff Hearn & Wendy Hein

Masculinising domesticity: an investigation of men’s domestic foodwork Marcus Klasson & Sofia Ulver

Marketing the female politician: an exploration of gender and appearance Minita Sanghvi & Nancy Hodges

Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Martina Hutton

Towards more marketing research on gender inequality Eileen Fischer

Critical visual analysis of gender: reactions and reflections Jonathan E. Schroeder & Janet L. Borgerson

Feminism’s fourth wave: a research agenda for marketing and consumer research Pauline Maclaran

Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India Annamma Joy, Russell Belk & Rishi Bhardwaj