Our community is committed to publishing high-quality work in the domain of gender, markets, and consumers. Take a look at the record of exceptional published special issues in peer-reviewed journals.

Special issues are listed in order of publication, beginning with the most recent.

2021: Special Issue on Gender, Markets, and Consumers in the Journal of the Association for Consumer Research

Guest Editors: Catherine Coleman, Eileen Fischer, and Linda Tuncay Zayer

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A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow Catherine Coleman, Eileen Fischer, and Linda Tuncay Zayer

Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands Nathalie Spielmann, Susan Dobscha, and Tina M. Lowrey

Female Stereotypes in Print Ads: A Longitudinal Analysis from an Institutional Viewpoint Andres Rodriguez Veloso, Kavita Miadaira Hamza, Lara Petrini Victorino, and Lealis Vaz Meleiro Lopes

The Sleep-Deprived Masculinity Stereotype Nathan B. Warren and Troy H. Campbell

Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads Steven Shepherd, Tanya L. Chartrand, and Gavan J. Fitzsimons

Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets Ela Veresiu and Marie-Agnès Parmentier

This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions B. Yasanthi Perera, Sarita Ray Chaudhury, Pia A. Albinsson, and Lubna Nafees

Velocity and Vertigo: Gender Trends in Consumer Research: In Conversation with Fernando Desouches, Linda Ong, and Linda Scott Catherine Coleman, Linda Tuncay Zayer, Fernando Desouches, Linda Ong, and Linda Scott

Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson Jenna Drenten, Pauline Maclaran, Lisa Peñaloza, and Craig J. Thompson

2020: Special Issue on Gender and Macromarketing in the Journal of Macromarketing

Guest Editors: Andrea Prothero, Lauren Gurrieri & Josephine Previte

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Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society Lauren Gurrieri, Josephine Previte, and Andrea Prothero

The Uniform Entrepreneur: Making Gender Visible in Social Enterprise Olga Kravets, Chloe Preece, and Pauline Maclaran

Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines Juliana French, Christina Kwai Choi Lee, and Jan Brace-Govan 

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood Mario Campana, Astrid Van den Bossche, and Bryoney Miller

Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape Delphine Godefroit-Winkel and Lisa Penaloza

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity Catherine A. Coleman, Linda Tuncay Zayer, and O¨zlem Hesapci Karaca

Male Compensatory Consumption in American History Terrence H. Witkowski

Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising Alexandra Serra Rome, Stephanie O’Donohoe, and Susan Dunnett

Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis Laurel Steinfield and Diane Holt

2015: Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research in the Journal of Marketing Management

Guest Editors: Zeynep Arsel, Kirsi Eräranta & Johanna Moisander

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Introduction: theorising gender and gendering theory in marketing and consumer research Zeynep Arsel, Kirsi Eräranta & Johanna Moisander

The abject single: exploring the gendered experience of singleness in Britain Ai-Ling Lai, Ming Lim & Matthew Higgins

Gendered reading of the body in the bed Anu Valtonen & Elina Närvänen

Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs Anu A. Harju & Annamari Huovinen

Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities Jeff Hearn & Wendy Hein

Masculinising domesticity: an investigation of men’s domestic foodwork Marcus Klasson & Sofia Ulver

Marketing the female politician: an exploration of gender and appearance Minita Sanghvi & Nancy Hodges

Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Martina Hutton

Towards more marketing research on gender inequality Eileen Fischer

Critical visual analysis of gender: reactions and reflections Jonathan E. Schroeder & Janet L. Borgerson

Feminism’s fourth wave: a research agenda for marketing and consumer research Pauline Maclaran

Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India Annamma Joy, Russell Belk & Rishi Bhardwaj