These teaching innovations were developed and graciously shared by GENMAC members in order to support the integration of GENMAC topics into the modern marketing curriculum.

To share your own teaching innovations with the GENMAC community, please complete this form.

Syllabi

Course TitleInstructorCourse LevelDownload(s)
Gender and MarketingKatherine SredlUndergraduateSyllabus
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Please appropriately credit the instructors in adapting these syllabi.

Case Studies

Case Study TitleXXXAuthor(s)XXXDownload(s)
Women’s Empowerment through Access to Markets: Women’s Bean Project, Denver, USALinda Scott, Catherine Dolan, Laurel Steinfield and Lina RothmanCase Study
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Women’s Empowerment through Access to Markets: Katchy Kollections, Nairobi, KenyaLinda Scott, Laurel Steinfield and Catherine DolanCase Study
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Women’s Empowerment through Access to Markets: Maasai Women Development Organisation (MWEDO), Arusha, TanzaniaLinda Scott, Catherine Dolan and Laurel SteinfieldCase Study
For more information, please contact the authors directly.

Course Assignments & Lecture Materials

AssignmentXXXInstructorXXXDownload(s)
Content Analysis of Celebrities’ Portrayed Gender RolesKatherine SredlAssessment 1
Assessment 2
Assessment 3
Related Reading
Discussion Questions
Lecture Slides
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Mini-Gendered Marketing Strategy PaperKatherine SredlAssignment
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Discussion of Netflix Film: “Feminists: What Were They Thinking”Katherine SredlNetflix Film
Discussion Questions
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Masculinity and the Effects of AdvertisingKatherine SredlRelated Reading
Discussion Questions
Lecture Slides
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Marketing Strategy and LGBTQ+ ConsumersKatherine Sredl‘Transgender’ Video
Lecture Slides
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Discussion of Gillette ‘The Best Men Can Be’ and Always ‘Like A Girl’ Advertising CampaignsKatherine SredlLecture Slides
Please appropriately credit the instructors in using these assignments.