These teaching innovations were developed and graciously shared by GENMAC members in order to support the integration of GENMAC topics into the modern marketing curriculum.
To share your own teaching innovations with the GENMAC community, please complete this form.
Syllabi
| Course Title | Instructor | Course Level | Download(s) |
|---|---|---|---|
| Gender and Marketing | Katherine Sredl | Undergraduate | Syllabus |
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Case Studies
| Case Study Title | XXX | Author(s) | XXX | Download(s) |
|---|---|---|---|---|
| Women’s Empowerment through Access to Markets: Women’s Bean Project, Denver, USA | Linda Scott, Catherine Dolan, Laurel Steinfield and Lina Rothman | Case Study | ||
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| Women’s Empowerment through Access to Markets: Katchy Kollections, Nairobi, Kenya | Linda Scott, Laurel Steinfield and Catherine Dolan | Case Study | ||
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| Women’s Empowerment through Access to Markets: Maasai Women Development Organisation (MWEDO), Arusha, Tanzania | Linda Scott, Catherine Dolan and Laurel Steinfield | Case Study |
Course Assignments & Lecture Materials
| Assignment | XXX | Instructor | XXX | Download(s) |
|---|---|---|---|---|
| Content Analysis of Celebrities’ Portrayed Gender Roles | Katherine Sredl | Assessment 1 Assessment 2 Assessment 3 Related Reading Discussion Questions Lecture Slides | ||
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| Mini-Gendered Marketing Strategy Paper | Katherine Sredl | Assignment | ||
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| Discussion of Netflix Film: “Feminists: What Were They Thinking” | Katherine Sredl | Netflix Film Discussion Questions | ||
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| Masculinity and the Effects of Advertising | Katherine Sredl | Related Reading Discussion Questions Lecture Slides | ||
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| Marketing Strategy and LGBTQ+ Consumers | Katherine Sredl | ‘Transgender’ Video Lecture Slides | ||
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| Discussion of Gillette ‘The Best Men Can Be’ and Always ‘Like A Girl’ Advertising Campaigns | Katherine Sredl | Lecture Slides |
Additional Resources
| Resource | Description | Link(s) |
|---|---|---|
| Gender & Society Teaching Modules | Teaching modules on topics such as masculinities, intersectionality, and sexual harassment curated by the journal, Gender & Society. | Teaching Modules |
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| In the Classroom Abstracts by Subject | Abstracts from published works in Gender & Society organized by subject area (e.g., feminist identities, reproductive technology, sport). | Abstracts |