The GENMAC Council includes elected members who oversee the activities of committee and provide guidance and input for all GENMAC-related decisions.

Susan Dobscha


Susan Dobscha is a Professor of Marketing at Bentley University, Waltham, MA USA. She has published articles in Harvard Business Review, Journal of Public Policy and Marketing, Journal of Business Ethics, and Journal of Retailing. Her research interests include gender impacts on market and consumer practices, feminist theory and methodology, the role of death on the marketplace and consumer behavior, and how to train undergraduate marketing students to be more ethical decision makers. She is the editor of two books, one volume about death in a consumer culture and the other about gender and marketing.

Abigail Nappier Cherup







Jenna Drenten

Communications Chair

Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer culture. Jenna’s research aims to understand identity development in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. Her research examines multiple facets of digital culture and identity, from individual consumer behavior to systemic macro-level structures.

Carly Drake


Carly Drake is Assistant Professor of Marketing at North Central College in Naperville, Illinois. She teaches undergraduate courses in integrated marketing communication, digital marketing, and embodiment and marketing. Her research broadly centers around gender, embodiment, and mental health. She explores those concepts as they emerge in the relationships between consumers, marketing, and markets, and questions what our everyday media, such as advertisements, television, and social media, say about contemporary social life. Placing these messages within their sociocultural context, she illuminates how our institutions shape, and are shaped by, consumption. Originally from Ontario, Canada, in her free time Carly likes to run, lift weights, and make art.

Rafaela Davide

Graduate Student Representative

Rafaela Canova Davide is a first-year Marketing PhD student at the University of Arkansas studying consumer culture. Her research interests center around gender and female participation in sports. A former college tennis athlete and originally from Brazil, Rafaela has been living in the U.S since 2016. In her free time, she likes to read, run, and practice martial arts.