The GENMAC Council includes elected members who oversee the activities of committee and provide guidance and input for all GENMAC-related decisions.

Susan Dobscha

President

Susan Dobscha is a Professor of Marketing at Bentley University, Waltham, MA USA. She has published articles in Harvard Business Review, Journal of Public Policy and Marketing, Journal of Business Ethics, and Journal of Retailing. Her research interests include gender impacts on market and consumer practices, feminist theory and methodology, the role of death on the marketplace and consumer behavior, and how to train undergraduate marketing students to be more ethical decision makers. She is the editor of two books, one volume about death in a consumer culture and the other about gender and marketing.

Minita Sanghvi

Treasurer

Minita Sanghvi is Assistant Professor in the Management and Business Department at Skidmore College where she teaches business, and marketing, and a seminar on gender and political marketing in the United States. Her research centers around gender and intersectionality in marketing and consumption. Her book Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost was published by Palgrave MacMillan in 2019. In addition, she has published articles in Journal of Marketing Management and Journal of Business Research.  Minita was elected to the Saratoga Springs Public Library Board in 2019 for a 5-year term. She is the co-curator of an exhibit titled: Never done: 100 years of women in politics and beyond along with Rachel Seligman at the Frances Young Tang Teaching Museum.  

Jenna Drenten

Communications Chair

Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer culture. Jenna’s research aims to understand identity development in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. Her research examines multiple facets of digital culture and identity, from individual consumer behavior to systemic macro-level structures.

Stacey Finkelstein

Secretary

Stacey Finkelstein is Associate Professor of Marketing at Stony Brook University. Stacey earned a PhD and MBA from the University of Chicago. Her research lies at the intersection of marketing and consumer well-being. Her work draws on research from marketing, psychology, economics, and sociology to solve real-world problems consumers face–including perceptions of healthy food labels and how changes to vaccination policy impact parents’ vaccination behaviors. Stacey received the 2019 American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award and currently served on the Editorial Review Board (ERB) of the Journal for Marketing Research, the Journal of Public Policy and Marketing, the Journal of Consumer Affairs, and Appetite.

Laura McVey

Graduate Student Representative

Laura McVey is a doctoral student in Marketing at RMIT University, Melbourne, Australia. Her research examines the intersection of markets and violence against women, specifically through the context of the online pornography industry. Her broader research interests also include feminist theory and gender inequality, critical marketing, market dynamics and institutional theory, and digital platforms. Laura’s work has been published in the Journal of Marketing Management and Leisure Sciences.