We are thrilled to announce that the 2024 GENMAC Conference will take place June 26-28, 2024 in Edinburgh, Scotland - UK, hosted by the University of Edinburgh Business School. The conference theme is "QUEER(Y)ING CONSUMPTION – Disorienting dualities & hierarchies of power" and the deadline to submit your work is January 22, 2024. More information … Continue reading CFP: 2024 GENMAC Conference in Edinburgh, Scotland; June 26-28, 2024 // Deadline: January 22, 2024
HOT OFF THE PRESS: “Me, the Patriarchy, and the Business School” by Andy Prothero in the Journal of Management Studies
GENMAC Board Member Andy Prothero published "Me, the Patriarchy, and the Business School" in the Journal of Management Studies CLICK to Read the Essay This essay is a call to action to dismantle the patriarchal system which thrives in academia, and business schools in particular. Building on my personal experiences of being a woman in … Continue reading HOT OFF THE PRESS: “Me, the Patriarchy, and the Business School” by Andy Prothero in the Journal of Management Studies
CFP: 2024 GENMAC Conference Host
GENMAC Conference 2024 – Call for Proposals Proposals Due August 15th, 2023 Send to: sdobscha@bentley.edu Click here to download a PDF of the CFP Short History of the Conference What is now called the GENMAC Conference began as a series of biennial gender conferences in 1991 under the name Gender, Marketing and Consumer Behavior conference, with … Continue reading CFP: 2024 GENMAC Conference Host
HOT OFF THE PRESS: “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” in the Journal of Marketing
Hot off the press is new research titled “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” by Lisa Peñaloza (KEDGE Business School), Andy Prothero (University College Dublin), Pierre McDonagh (University of Bath), and Kate Pounders (The University of Texas at Austin). This research is published in the Journal of Marketing. … Continue reading HOT OFF THE PRESS: “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” in the Journal of Marketing
IN THE NEWS: “M&M’s trades ‘polarizing’ mascots for Maya Rudolph — but why?” in The Washington Post, featuring Dr. Linda Tuncay Zayer
Dr. Linda Tuncay Zayer (Loyola University Chicago) provided expert insights in a recently published article in The Washington Post. Read more here: https://www.washingtonpost.com/food/2023/01/23/mandms-mascots-maya-rudolph/