Dr Rohan Venkatraman‘s article, titled “Stigma Resistance through Body-in-Practice”, was named runner-up for the Sidney J. Levy Award, which honors the best dissertation-based article published in the Journal of Consumer Research and is presented annually by the Consumer Culture Theory Consortium.
Rohan’s article offers a powerful and embodied perspective on consumer resistance, drawing from his dissertation work to explore how individuals challenge stigmatizing gender norms through everyday body practices in the context of drag artists. This recognition places his work among the most impactful contributions among emerging scholars in the field of consumer culture theory.
👏 Congratulations, Rohan, on this well-deserved honor!
Read more about the Sidney J. Levy Award here.
