Hot off the press is new research titled “Space as a Resource in the Politics of Consumer Identity” by Andre F. Maciel (University of Nebraska–Lincoln) and Melanie Wallendorf (University of Arizona). This research is published in the Journal of Consumer Research. See below for a summary of the article. Congrats to these scholars on their publication! … Continue reading HOT OFF THE PRESS: “Space as a Resource in the Politics of Consumer Identity” in the Journal of Consumer Research
SPECIAL EVENT: “MultiLevel Marketing: The Consumer Protection Challenge” (April 30 & May 1) – Free, Virtual Conference
The College of New Jersey presents Conference on Protecting Consumers in the Multi-level Marketing Industry - An International Virtual Conference, April 30–May 1 The College of New Jersey School of Business invites attendees to the first-ever conference exploring consumer protection and consumer harm in the multi-level marketing (MLM) industry, to be held virtually April 30–May … Continue reading SPECIAL EVENT: “MultiLevel Marketing: The Consumer Protection Challenge” (April 30 & May 1) – Free, Virtual Conference
COMMUNITY NEWS: Congratulations to Dr. Minita Sanghvi on Earning Tenure & Promotion at Skidmore College
Dr. Minita Sanghvi was promoted to Associate Professor of Marketing in the Management and Business Department at Skidmore College. Join us in congratulating her on this milestone! Minita Sanghvi is Assistant (soon-to-be Associate) Professor in the Management and Business Department at Skidmore College where she teaches business, and marketing, and a seminar on gender and political marketing in … Continue reading COMMUNITY NEWS: Congratulations to Dr. Minita Sanghvi on Earning Tenure & Promotion at Skidmore College
IN THE NEWS: Burger King gets roasted for its ‘Women belong in the kitchen’ ad – in The Washington Post featuring Dr. Susan Dobscha and Dr. Linda Tuncay Zayer
Founding GENMAC members, Dr. Susan Dobscha (Bentley University) and Dr. Linda Tuncay Zayer (Loyola University Chicago) provided expert insights in a recently published article in The Washington Post. The scholars weighed in on Burger King's advertising campaign meant to get more women into the culinary field. To read the full article, click here: "Burger King’s … Continue reading IN THE NEWS: Burger King gets roasted for its ‘Women belong in the kitchen’ ad – in The Washington Post featuring Dr. Susan Dobscha and Dr. Linda Tuncay Zayer
IN THE NEWS: Supermarket as a Site of Empowerment for Moroccan Women – Dr. Delphine Godefroit-Winkel and Dr. Lisa Peñaloza in The Conversation
Collaborative research by Dr. Delphine Godefroit-Winkel (left), Professeur associé de marketing, TBS Business School, and Dr. Lisa Peñaloza (right), Professor of Marketing, Kedge Business School, was featured in The Conversation (France). Their news article, "Le supermarché, improbable lieu de pouvoir des Marocaines" is based on recently published research by the pair in the Journal of Macromarketing, "Women’s Empowerment … Continue reading IN THE NEWS: Supermarket as a Site of Empowerment for Moroccan Women – Dr. Delphine Godefroit-Winkel and Dr. Lisa Peñaloza in The Conversation