Special Issue on ‘Gender and Macromarketing’ in the Journal of Macromarketing – December 2020

The special issue on Gender and Macromarketing was published in the Journal of Macromarketing in December 2020. The issue, co-edited by Lauren Gurrieri, Jo Previte, and Andy Prothero, features nine articles in the domain of gender and macromarketing. See below for the abstract and direct link to each article (listed in the order they appear … Continue reading Special Issue on ‘Gender and Macromarketing’ in the Journal of Macromarketing – December 2020