14th ACR Gender, Marketing and Consumer Behavior Conference Schedule

Susan Dobscha, Bentley University

Linda Tuncay Zayer, Loyola University Chicago

Nacima Ourahmoune, KEDGE Business School and Amina Djedidi, Université Paris-Est Créteil.

Women’s Empowerment in Shopping: A Qualitative Investigation Among Moroccan Women

Delphine Godefroit-Winkel, Toulouse University and Lisa Peñaloza, KEDGE Business School.
Consumption and Masculinity in Brazilian Barbershops

Natália Contesini Santos, Pontifical Catholic University of Rio de Janeiro and Severino Joaquim Nunes Pereira, Federal Rural University of Rio de Janeiro.

Laurel Steinfield, Bentley University and Maryalice Wu, University of Illinois at Urbana-Champaign.
The Best of Both Worlds: Androgyny in Consumer Choice

Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas.
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas.

Jenna Drenten, Loyola University Chicago and Lauren Gurrieri, RMIT University.

Body Modification and Gendered Identity: An Examination of Hourglass Feature Enhancement

Jie G. Fowler, Valdosta State University and James Gentry, University of Nebraska-Lincoln.

Shaping the Self as Object: Object-oriented Ontology and Feminism in the Gym

Abigail Nappier Cherup, University of Nebraska- Lincoln; Alexander Rose, Idaho State University; Susan Dobscha, Bentley University
Jan-Brace Govan, Monash University, Discussant.

Nivedita Bhanja, Indian Institute of Management Calcutta.
Breaking Menstruation Taboos Online: Self-disclosure and Period-related Hashtags

Katherine Sredl, Loyola University Chicago and Emily Robertson, Loyola University Chicago.
Real Men Don’t Sleep: Toxic Masculinity and the Sleepless Masculinity Stereotype

Nathan B. Warren, University of Oregon and Troy H. Campbell, University of Oregon.
Is Sustainable Consumption a Function of Gender or Self Concept? Effect of Exchange Offer Type on Offer Preference and Satisfaction

Preetha Menon, Symbiosis Centre for Behavioural Studies
“Skinny White Bitches”: Exploring (Normative) Female Sexual Agency in Advertising

Irina Balog, Gothenburg University
Lorna Stevens, University of Bath, Session Facilitator

Poster Set-up

(light hors d’oeuvres)

https://emilybluemusic.com/

https://bit.ly/2QzR0ky

Fleura Bardhi, Cass Business School;

Eileen Fischer, York University;

Lauren Gurrieri, RMIT University;

Robert Harrison, Western Michigan University;

Wendy Hein, University of London;

Cele Otnes, University of Illinois at Urbana-Champaign;

Nacima Ourahmoune, Kedge Business School;

Julie Ozanne, University of Melbourne; Marie-Agnès Parmentier, HEC Montréal; Lisa Peñaloza, KEDGE Business School; Kate Pounders, University of Texas Austin;

Andrea Prothero, University College, Dublin

“Real” Marketing for “Real” Consumers: Impact of Model Gender and Photo Editing on Female Consumers’ Evaluations of Marketing

Amanda Mabry-Flynn, University of Illinois at Urbana-Champaign, 
Kathrynn Pounders, University of Texas at Austin, Sara Champlin, The University of North Texas and Chen Chen, University of Illinois at Urbana-Champaign.
The Study of Gender 101

Laurel Steinfield, Bentley University and Traci Abbott, Bentley University.
An Assessment of the Gender Discourse and Gender Representation in Marketing’s Journals: 1993-2016

Pierre McDonagh, University of Bath; Andrea Prothero, University College Dublin

Jan Brace-Govan, Monash University;

Catherine Coleman, Texas Christian University;

Susan Dobscha, Bentley University;

Lauren Gurrieri, RMIT University;

Robert Harrison, Western Michigan University;

Nacima Ourahmoune, Kedge Business School;

Kate Pounders, University of Texas, Austin;

Andrea Prothero, University College, Dublin;

Minita Sanghvi, Skidmore College;

Katherine Sredl, Loyola University Chicago;

Laurel Steinfield, Bentley University