14th ACR Gender,  Marketing and Consumer Behavior Conference Schedule*

October 9-11, 2018

Dallas, TX at the Hilton Anatole


Tuesday, October 9 Informal gathering at off-site restaurant. Information to follow.


Wednesday, October 10

Time Activity Details
7:30am-11:00am Registration Opens
9:00am-9:30am Welcome and Opening Remarks Catherine Coleman, TCU

Susan Dobscha, Bentley University

Linda Tuncay Zayer, Loyola University Chicago

9:30am-10:45am Competitive Session 1: Exploring Cultural Dynamics of Gender and Consumption Domestic Space, and the Gendered Power Dynamics: Pastry Making in Algeria

Nacima Ourahmoune, KEDGE Business School and Amina Djedidi, Université Paris-Est Créteil.

Women’s Empowerment in Shopping: A Qualitative Investigation Among Moroccan Women

Delphine Godefroit-Winkel, Toulouse University and Lisa Peñaloza, KEDGE Business School.
Consumption and Masculinity in Brazilian Barbershops

Natália Contesini Santos, Pontifical Catholic University of Rio de Janeiro and Severino Joaquim Nunes Pereira, Federal Rural University of Rio de Janeiro.

10:45am-11:00am Break
11:00am-12:15pm Competitive Session 2: Gender, Consumption and Choice Exploring the Category of Gender: Heterogeneity in “Men” and “Women” in Intra-Household Consumption and Implications for Children’s Education

Laurel Steinfield, Bentley University and Maryalice Wu, University of Illinois at Urbana-Champaign.
The Best of Both Worlds: Androgyny in Consumer Choice

Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas.
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas and Blair Kidwell, University of North Texas.

12:15pm-12:30pm Break
12:30pm-2:00pm Changemakers Panel and Luncheon Energizing the Base: This panel brings together changemakers in academia, business, and the nonprofit sector to discuss the movements that are inspiring change with regard to gender, marketing and consumers. Panelists will discuss how they have been a part of initiating and motivating action among academics, consumers, and voters and within organizations.

Featured panelists include:

  1. Professor Linda Price, University of Oregon
  2. Ms. Rose Kaur, Managing Partner of Jester & Genius
  3. Ms. Lucinda Guinn, VP Campaigns at EMILY’s List
  4. Ms. Shannon Moorman, VP Talent at GSD&M and leader in TimesUp Movement

Moderated by Professor Wendy Hein, Birkbeck, University of London

2:00pm-2:15pm Break
2:15pm-3:30pm Special Session: Gender and Feminist Perspectives on the Practice of Body Augmentation
Session Chair: Susan Dobscha, Bentley University
Health Marketing and Aesthetic Imagery: Normalizing Women’s Medicalized Bodies Through Social Media

Jenna Drenten, Loyola University Chicago and Lauren Gurrieri, RMIT University.

Body Modification and Gendered Identity: An Examination of Hourglass Feature Enhancement

Jie G. Fowler, Valdosta State University and James Gentry, University of Nebraska-Lincoln.

Shaping the Self as Object: Object-oriented Ontology and Feminism in the Gym

Abigail Nappier Cherup, University of Nebraska- Lincoln; Alexander Rose, Idaho State University; Susan Dobscha, Bentley University
Jan-Brace Govan, Monash University, Discussant.

3:30pm-3:45pm Break
3:45pm-5:00pm Developmental Session: The aim of this session is to provide constructive feedback to further develop the authors’ work. Shorter presentations with more time for dialogue and exchange of ideas. The Taming of the Goddess

Nivedita Bhanja, Indian Institute of Management Calcutta.
Breaking Menstruation Taboos Online: Self-disclosure and Period-related Hashtags

Katherine Sredl, Loyola University Chicago and Emily Robertson, Loyola University Chicago.
Real Men Don’t Sleep: Toxic Masculinity and the Sleepless Masculinity Stereotype

Nathan B. Warren, University of Oregon and Troy H. Campbell, University of Oregon.
Is Sustainable Consumption a Function of Gender or Self Concept? Effect of Exchange Offer Type on Offer Preference and Satisfaction

Preetha Menon, Symbiosis Centre for Behavioural Studies
“Skinny White Bitches”: Exploring (Normative) Female Sexual Agency in Advertising

Irina Balog, Gothenburg University
Lorna Stevens, University of Bath, Session Facilitator

5:00pm-5:30pm Break

Poster Set-up

Poster Session and Reception

(light hors d’oeuvres)

5:30pm-6:30pm Poster Session Participants listed below.
Poem by Andrea Prothero and Pierre McDonagh, ‘Death by a Million Cuts.”
6:30-7:30 Mix & Mingle Reception Performance by Emily Blue


7:45pm Off-site Optional Dinner Event Ferris Wheelers



Thursday, October 11

Time Activity Details
8:00am-9:00am Mentor & Mingle Breakfast: The goal of this breakfast is to provide informal mentorship sessions for doctoral students and junior faculty as well as for others to meet colleagues with similar research interests. All are welcome and encouraged to attend. Mentors:

Fleura Bardhi, Cass Business School;

Eileen Fischer, York University;

Lauren Gurrieri, RMIT University;

Robert Harrison, Western Michigan University;

Wendy Hein, University of London;

Cele Otnes, University of Illinois at Urbana-Champaign;

Nacima Ourahmoune, Kedge Business School;

Julie Ozanne, University of Melbourne; Marie-Agnès Parmentier, HEC Montréal; Lisa Peñaloza, KEDGE Business School; Kate Pounders, University of Texas Austin;

Andrea Prothero, University College, Dublin

9:00am-10:30am Competitive Session 3: Contemporary Issues in Gender, Marketing and Consumer Behavior Game On! Coping with Gender-Based Microaggressions
Jenna Drenten, Loyola University Chicago, Robert Harrison, Western Michigan University, and Nicholas Pendarvis, California State, Los Angeles.

“Real” Marketing for “Real” Consumers: Impact of Model Gender and Photo Editing on Female Consumers’ Evaluations of Marketing

Amanda Mabry-Flynn, University of Illinois at Urbana-Champaign, 
Kathrynn Pounders, University of Texas at Austin, Sara Champlin, The University of North Texas and Chen Chen, University of Illinois at Urbana-Champaign.
The Study of Gender 101

Laurel Steinfield, Bentley University and Traci Abbott, Bentley University.
An Assessment of the Gender Discourse and Gender Representation in Marketing’s Journals: 1993-2016

Pierre McDonagh, University of Bath; Andrea Prothero, University College Dublin

10:30am-10:45am Break
10:45am-12:00pm Roundtable Discussion: Setting a Transformative Agenda for Gender Related Research, Practice, and Teaching
Roundtable Organizers: Wendy Hein, Birkbeck, University of London
and Linda Tuncay Zayer, Loyola University Chicago

Jan Brace-Govan, Monash University;

Catherine Coleman, Texas Christian University;

Susan Dobscha, Bentley University;

Lauren Gurrieri, RMIT University;

Robert Harrison, Western Michigan University;

Nacima Ourahmoune, Kedge Business School;

Kate Pounders, University of Texas, Austin;

Andrea Prothero, University College, Dublin;

Minita Sanghvi, Skidmore College;

Katherine Sredl, Loyola University Chicago;

Laurel Steinfield, Bentley University

12:00pm-12:15pm Closing Remarks


*Tentative schedule subject to change.


Poster Session Participants
Yoon-Na Cho, Villanova University; Charles R. Taylor, Villanova University; Carissa M. Anthony, Villanova University; Danielle B. Smith, Villanova University It’s Time to Get Real: The Rules of the Digital Retouch Game are Changing
Elizabeth Mamali, University of Bath Same Sex Weddings as Ideological Edgework
Katherine Baxter, University of Bedfordshire; Barbara Czarnecka, London South Bank University Does Gender Matter: On the Persuasion of Gendered Wording in Health Promotion
Gulay Taltekin Guzel, York University and Eileen Fischer, York University Single Ladies, Buy Condos and Get Liberated!!: Exploring The Cooptation of a Feminist Discourse
Jennifer Takhar, Institut Supérieur de Gestion, Paris; Navdeep Athwal, The University of Sheffield Instapoetry: Exploring Instanarratology and #MeToo Digital Storytelling Strategies
Sevincgul Ulu, Rutgers University; Kristina Durante, Rutgers University; Can Uslay, Rutgers University; Sengun Yeniyurt, Rutgers University The Effect of Review Type, Valence, and Gender on the Online Review Perception
Elina Järvinen, University of Turku Masculinity, Identity and sex toys: male consumption in feminized spaces. Is the future of sex toy retailing gender-neutral?
Yuko Minowa, Long Island University; Pauline Maclaran, Royal Holloway, University of London; Lorna Stevens, University of Bath Femininity ideologies in fin-de-siècle America: The femme fatale in Vogue
Danielle Daley, Montana State University; Caroline Graham Austin, Montana State University; Virginia K. Bratton, Montana State University; Amber Raile, Montana State University Exploring Students’ Perceptions of Gender Pay Equity
Ga-Eun Grace Oh, Open University of Hong Kong; Young Eun Huh, Korea Advanced Institute of Science and Technology Judge Me for What I Eat: Women Choose Low-Calorie Labeled Food to Signal Competence
Carly Drake, University of Calgary; Scott Radford, University of Calgary Be Yourself (But Not Too Much): The Role of the Hair Stylist as a Change Agent in the Service Sector
Melissa Souto, Loyola University Chicago; Klaudia Kondakciu, Loyola University Chicago; Linda Tuncay Zayer, Loyola University Chicago Examining Expressions of Gender and Identity on Social Media
Irina Sukiasyan, Birkbeck, University of London Transnational feminism as a transformative consumer research tool: Applying decolonial framework to ‘the missing’ second world perspective
Nivedita Bhanja, Indian Institute of Management Calcutta; Ritu Mehta, Indian Institute of Management Calcutta Blurring boundaries or fortifying them?
Laura Munoz, University of Dallas; Aniefre Inyang, The College of New Jersey Man and Makeup: Finding Masculinity and Femininity Through its Usage
Minita Sanghvi, Skidmore College Fatties in the Senate: Gender, fattism and political marketing
Richard Kedzior, Bucknell University Alternative Spiritualities in the Marketplace: Consumption Practices and Intersectional Articulations of Identity among the Tarot Cards’ Aficionados
Katherine Sredl, Loyola University Chicago; Claire Smith, Loyola University Chicago Vulnerability and Vlogs: Moms Marketing to Moms


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