Call for Proposals to host GENMAC Conference 2020

Call for Proposals for GENMAC Conference 2020 GENMAC, an organization formed by a diverse group of marketing scholars that is focused on gender research in marketing and consumer behavior, invites proposals for its biennial conference for 2020. These conferences began in 1991 and have continued over the decades to create a platform to present, discuss […]

Gender Research

Here is a great research by our faculty on gender status bias. Abstract: Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We […]