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CFP: 2024 GENMAC Conference Host

GENMAC Conference 2024 โ€“ Call for Proposals Proposals Due August 15th, 2023  Send to: sdobscha@bentley.edu  Click here to download a PDF of the CFP Short History of the Conference  What is now called the GENMAC Conference began as a series of biennial gender conferences in 1991 under the name Gender, Marketing and Consumer Behavior conference, with … Continue reading CFP: 2024 GENMAC Conference Host

HOT OFF THE PRESS: “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” in the Journal of Marketing

Hot off the press is new research titled โ€œThe Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitmentsโ€ by Lisa Peรฑaloza (KEDGE Business School), Andy Prothero (University College Dublin), Pierre McDonagh (University of Bath), and Kate Pounders (The University of Texas at Austin). This research is published in theย Journal of Marketing. … Continue reading HOT OFF THE PRESS: “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” in the Journal of Marketing

GENMAC ONLINE SCHOLAR SERIES: Exploring Sexuality Among Young Women with Stage III and IV Breast Cancer with Katherine Sredl, Kate Pounders, and Catherine Coleman

Join us for our first event in the GENMAC Online Scholar Series on Friday, Dec 2, 2022 8-9 AM Central Time. (Click here to convert to your local time.) Dr. Katherine Sredl (Loyola University Chicago), Dr. Kate Pounders (University of Texas - Austin), and Dr. Catherine Coleman (Texas Christian University) will be presenting their research, … Continue reading GENMAC ONLINE SCHOLAR SERIES: Exploring Sexuality Among Young Women with Stage III and IV Breast Cancer with Katherine Sredl, Kate Pounders, and Catherine Coleman