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GENMAC: Gender, Markets & Consumers

GENMAC: Gender, Markets & Consumers

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Category: Research

March 11, 2019 GENMAC: Gender, Markets and Consumers GENMAC, Research

Gender Research

Here is a great research by our faculty on gender status bias. Abstract: Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We … Continue reading Gender Research

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