Special Issue on ‘Gender and Macromarketing’ in the Journal of Macromarketing – December 2020

The special issue on Gender and Macromarketing was published in the Journal of Macromarketing in December 2020. The issue, co-edited by Lauren Gurrieri, Jo Previte, and Andy Prothero, features nine articles in the domain of gender and macromarketing. See below for the abstract and direct link to each article (listed in the order they appear … Continue reading Special Issue on ‘Gender and Macromarketing’ in the Journal of Macromarketing – December 2020

CFP for Journal of Marketing Management – Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (Deadline: Sept. 1, 2021)

Journal of Marketing Management Special Issue Call for Papers Deadline for submissions: 1 September 2021 Full details of the call for papers can be found below or at https://www.jmmnews.com/influencer-marketing/ Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives Guest Editors: Lauren Gurrieri, RMIT University, Australia, Jenna Drenten, Loyola University Chicago, USA, & Crystal Abidin, Curtin University, Australia Influencer marketing is a growing area … Continue reading CFP for Journal of Marketing Management – Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (Deadline: Sept. 1, 2021)