Collaborative research by Dr. Delphine Godefroit-Winkel (left), Professeur associé de marketing, TBS Business School, and Dr. Lisa Peñaloza (right), Professor of Marketing, Kedge Business School, was featured in The Conversation (France). Their news article, “Le supermarché, improbable lieu de pouvoir des Marocaines” is based on recently published research by the pair in the Journal of Macromarketing, “Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape.”
For an English translation of the article appearing in The Conversation, click here: “The supermarket: an unexpected site where Moroccan women empower themselves” (translation provided by the authors)
