The Peloton ad has been generating quite a buzz for the company and for all the wrong reasons. The backlash on Twitter and other social media has been intense and swift. The company lost over $1.5 billion in value as shares took a nosedive. https://www.youtube.com/watch?v=ijof8uw4OHs Gender scholars have been working on this topic for a … Continue reading Peloton, Gender in Advertising, and How to Advertise to Women the Right Way
IN THE NEWS: Dr. Linda Tuncay Zayer Discusses Gender Equity and Masculinity on “The Findings Report” Podcast
Dr. Linda Tuncay Zayer, Associate Professor, Marketing at Quinlan School of Business (Loyola University) in Chicago was featured on The Findings Report podcast. https://soundcloud.com/findingsreport/men Many experts believe that our societal attitudes about masculinity must change to achieve gender equity. In the MEN 2.0 episode of The Findings Report podcast, guests Michael Ian Black, Gary Barker, … Continue reading IN THE NEWS: Dr. Linda Tuncay Zayer Discusses Gender Equity and Masculinity on “The Findings Report” Podcast
IN THE NEWS: Dr. Susan Dobscha Discusses Women’s Purchasing Power on the Better Business Bureau Podcast
Check out Dr. Susan Dobscha, Professor of Marketing at Bentley University, on the Better Business Bureau podcast. She does a section on Women's Purchasing Power in the US and global economy. She talks about historical evolution of the marketplace and women's role in it, mom-and-pop stores, women's purchasing power as the home CFOs and women's … Continue reading IN THE NEWS: Dr. Susan Dobscha Discusses Women’s Purchasing Power on the Better Business Bureau Podcast
Hot Off the Press: Research on ‘Sexualised Labor in Digital Culture’ Published in Gender, Work & Organization; Featured in News
Hot off the press is new research from Dr. Jenna Drenten, Dr. Lauren Gurrieri, and Dr. Meagan Tyler in the journal, Gender, Work & Organization. This research was featured in the news, in The Conversation, Sociology Lens, and other media outlets. The abstract is below. You can access the full paper here. Sexualized labour in … Continue reading Hot Off the Press: Research on ‘Sexualised Labor in Digital Culture’ Published in Gender, Work & Organization; Featured in News
One Gender Scholar’s Response to the Gillette Ad Controversy by Dr. Susan Dobscha
Susan Dobscha, Ph.D., Professor of Marketing at Bentley University, shares her expert perspective on the headline-making Gillette advertisement. One Gender Scholar’s Response to the Gillette Ad Controversy The Gillette ad released this week quickly turned into a gender flashpoint, drawing praise from marketing scholars and ire from news reporters, pundits, and Twitter trolls. It even … Continue reading One Gender Scholar’s Response to the Gillette Ad Controversy by Dr. Susan Dobscha